What is Bing AI Image Creator? Bing Image Creator is an AI-driven tool that empowers users to generate images by inputting descriptive text.Microsoft is at the forefront of AI development. This year, the tech giant announced an expanded partnership with OpenAI, the creators of ChatGPT, aimed at “fostering AI advancements” and ensuring its “benefits are disseminated globally.”Following this announcement, Microsoft revealed the integration of Bing Image Creator into its AI-powered Bing and Microsoft Edge browsers. If you’re seeking to understand Bing Image Creator and its potential applications in marketing, you’ve come to the right place. This article delves into the following topics:
Understanding Bing AI Image Creator
Utilizing Bing Image Creator for marketing purposes
Best practices for using Bing Image Creator
Join our community of 200,000 marketers by subscribing to our free newsletter. Stay ahead of the curve with the latest AI and marketing insights, delivered directly to your inbox!Bing AI Image Creator is a Microsoft-powered tool that enables the creation of images through the use of descriptive text. It employs an advanced iteration of OpenAI’s DALL-E model.Currently, Bing Image Creator supports English language descriptions, though its FAQ page indicates future support for additional languages.
AI is no longer confined to science fiction. In fact, over 80 percent of global marketers are incorporating AI into their digital marketing strategies.Here’s a step-by-step guide on how to use Bing Image Creator:
Access Bing Image Creator.
Describe the image you wish to create. Bing’s FAQ recommends crafting highly descriptive prompts.
For instance, as a truck and trailer company, you might use the tool to inspire a new product video. By specifying the image, background, and other visual elements, you can create visual anchors to stimulate creative thinking.
Enter a prompt like “a realistic photo of a blue truck trailer in a desert, wide angle.”
Click the Create button. Bing Image Creator will present a selection of four images.
Select an image you prefer to enlarge and choose a sharing option. You can:
Share the image: Clicking the Share button generates a link to your image creation.
Save the image: Save the image in your Bing account’s My saves. Create a collection to organize images for specific projects.
Download the image: Download the generated image to your computer, noting that it will include a Bing watermark.
Provide feedback when necessary to refine the system. Microsoft encourages “responsible use of Image Creator” through implemented safeguards.
For instance, Bing Image Creator limits the generation of harmful or unsafe images by blocking certain prompts and issuing warnings to users. By reporting potentially dangerous images or those that may infringe on the work of living artists, you contribute to the enhancement of Bing Image Creator.
To enhance your image, modify your prompt. In the example below, I added “add a human” to the prompt.
Bing Image Creator, akin to other AI image generators such as DALL-E, Craiyon, and Nightcafe Creator, is not a substitute for artists. Instead, marketers can leverage Bing AI Image Creator to optimize their workflows.Here are best practices for using Bing Image Creator in marketing:
Compose detailed image descriptions or prompts
Explore the Ideas section
Utilize AI-generated images as a starting point for your final product
Let’s delve into each tip:As with any AI image generator, Bing Image Creator generates images based on your prompts. Therefore, it’s crucial to provide as much detail as possible:
Describe the subject of your image. Employ adjectives to detail your subject and specify what it is doing.
Indicate the lighting or color of the image. Is it vibrant or monochrome?
Provide details about the image’s lighting or angle: Is it well-lit, underexposed, or overexposed? If you desire a close-up, make sure to mention it.
Specify the art style: Do you require a realistic image? Include it in your prompt. You can also explore artistic styles like cubism, pixel art, digital art, or even create an image in the style of Van Gogh!
Add additional details: After reviewing the output, you can augment your prompt with new ideas.
For instance, let’s say you need image inspiration for your pet store’s newsletter on cat nutrition.
This prompt resulted in these images: A contented white Siamese cat strolling in the kitchen, accompanied by a food bowl, and looking up at its owner for food. The kitchen is well-lit and has an industrial aesthetic.Should you wish to adjust the lighting to make it brighter and more appealing to your newsletter
