For businesses of all scales, developing a robust digital marketing strategy is non-negotiable. This is particularly true given that Google processes over 3.5 billion searches daily, making it the leading search advertising platform. Those unfamiliar with Google’s Keyword Planner and how it can create effective Google Ads are indeed at a disadvantage.
Effective digital advertising requires a well-thought-out plan, and Google Keyword Planner is a valuable tool in this regard.
Keyword Planner is a complimentary feature within Google Ads designed to assist businesses in compiling comprehensive and relevant keyword lists for their pay-per-click (PPC) campaigns. A 2020 report by Tech Jury reveals that 80% of businesses leverage Google Ads for their PPC efforts, emphasizing its user-friendliness and effectiveness.
Are you prepared to delve into the essentials of utilizing Google Keyword Planner? This guide will explore strategies to elevate your PPC advertising to new heights.
Understanding how to use Google Keyword Planner to identify your target audience and allocate your PPC advertising budget is crucial. The tool offers a range of functionalities, including:
New Keywords Search: An excellent brainstorming tool to generate new keywords by inputting a phrase, webpage, or product category.
Multiple Keywords Lists: Combine existing keyword lists to discover new, relevant keywords.
Search Trends and Volume: Analyze a keyword’s search volume and trends over time.
Clicks and Costs Forecasts: Examine keyword performance projections based on your budget and average bid price.
As you explore the Google Keyword Planner, it’s important to understand the various terms and criteria involved.
REACH: Identify your target audience and the methods by which you will engage with them. Analyzing a keyword’s reach involves considering:
Location (global, national, regional, city)
Language (critical for multilingual websites)
Search Network
Negative Keywords (exclude words or phrases you do not want to target)
DATE RANGE: Observe how keywords perform over specific time frames, allowing you to see performance trends throughout the year.
Filters and Options for Keywords: Target your ideal customer and optimize your budgeted dollars.
Average Monthly Searches: Filter keywords by average monthly search volume for a specified date range. This is particularly beneficial for smaller e-commerce businesses looking to target mid-level search volume keywords on a tight budget.
Suggested Bid: Explore keyword options to maintain control over your PPC advertising budget.
Ad Impression Share: Forecast the number of times your ad will be seen by your target audience, relative to the overall number of Google searches for your selected keyword in the chosen geographic location over the past month.
Impression Share for Organic Search: The percentage of times your business’ website appears in organic search results for the targeted keyword.
Average Position for Organic Search: Indicates how your business’ website pages rank in unpaid, organic search results.
Competition: Sort your keywords by the difficulty level required to achieve a top Google Ads placement.
Filters help refine your keyword lists, but be careful not to become overly restrictive, as this may lead to missed opportunities. Start with a broad approach and gradually test and refine your filters as you become more familiar with using Google Keyword Planner and the insights it provides.
Understanding how to use Google Keyword Planner is also beneficial for balancing the number of keywords with keyword rankings. The tool can help uncover new search terms and phrases that customers are using to find goods and services related to your business. Suggested keywords can be found in several ways:
Enter relevant words or short phrases related to your business.
Input the URL of a page on your business’s website to generate a list of relevant keywords.
Select a product category that describes your business to explore relevant keywords.
With so many interesting suggestions, it can be tempting to get carried away, but remember to stay within your budget and select keywords that are realistic for your Google Ads campaign.
Understanding how to use the filters within Google Keyword Planner can help you customize the display of your ads based on geographic location or language preferences. This filter can assist in determining which keywords and ads will be popular in a selected area or for crafting campaigns in other languages.
Each keyword is ranked at a low, medium, or high competition level. Keywords in the high competition category will cost significantly more per average bid than those in the low competition category. By understanding how to use Google Keyword Planner and interpreting the data it provides, you can use it to inform your keyword bids. Once you determine which keywords fit within your advertising budget, you can create your PPC campaign around them.
After selecting viable keywords using the Google Keyword Planner, add them to your keyword plan. You can then receive a performance forecast that indicates the potential of the keywords within your established budget. Use this forecast to add and remove keywords until you have a high-quality list. Knowing how to use Google Keyword Planner can help you analyze your advertising plan and maximize your budget.
Learning how to use Google Keyword Planner provides your business with a valuable tool for creating a successful Google Ads campaign. As you evaluate the outcomes of each PPC ad, you can easily make adjustments based on what works best. Ask questions, explore, and always seek ways to improve the effectiveness of your digital advertising. Should you have any questions, reach out to our team to learn how Coalition Technologies can help your business thrive.
