Discovering the Potential of Tumblr for Cross-Border Marketing
In the ever-evolving landscape of social media, Tumblr has emerged as a significant platform, boasting an impressive 120% growth in 2014. Its rapid ascent in the realm of online interactions has sparked interest among businesses. But have you considered harnessing its potential as a marketing tool? Whether you’re eager to launch a Tumblr page for your company or are entirely new to the platform, this guide will assist you in establishing and maintaining a thriving account.
Dive into this article to uncover the essence of Tumblr and its potential for your brand. I will delve into how to navigate the platform and examine the types of content that resonate with brands already leveraging Tumblr for marketing purposes.
At its core, Tumblr is a microblogging platform that differs from traditional blogs with its concise posts, often consisting of single sentences, photos, or quotes. Users can share text, images, GIFs, quotes, links, music, and videos, with the “reblog” feature enabling them to repost content on their own blogs, akin to Facebook’s “share” function.
According to Tumblr, the platform hosts 200 million blogs that publish 80 million posts daily. Notably, Tumblr also attracts visitors without accounts, significantly increasing its unique visitor count to 300 million per month.
It’s essential to recognize that Tumblr’s audience is predominantly young, with 70% of users aged 16 to 34. This demographic is attractive for brands targeting younger consumers but may not be suitable for every business. If your marketing strategy doesn’t align with young consumers, consider investing in more diverse platforms like Facebook or Twitter.
For those aiming to reach this young audience, Tumblr requires a unique approach. Crafting engaging content is crucial, as it can help establish brand loyalty and improve social sentiment towards your brand.
To get started with Tumblr, follow these basic steps:
1. Create an account and immerse yourself in the platform by browsing as a user.
2. Familiarize yourself with the “dashboard,” which displays recent posts from blogs you follow.
3. Explore different content types, including text, photos, quotes, links, audio, and video.
4. Search for tags to find blogs and brands within your industry.
5. Engage with the community by following blogs, reblogging content, and participating in conversations.
When using Tumblr for marketing, focus on original, visually engaging content that captures users’ attention. Consider incorporating images, GIFs, and creative posts that resonate with your audience. Vans, for instance, has successfully utilized Tumblr to share visually appealing content that captures user interest.
In addition to creating quality content, consider using tags to increase your reach and engaging with other users to foster a sense of community. Customize your blog with themes and features like comments to enhance user experience.
Investing time and resources in Tumblr can yield significant results for your cross-border marketing efforts. By understanding the platform’s unique features and audience, you can develop a successful strategy that aligns with your brand’s goals.
