Google’s dominance in the search engine realm is well-established; however, Bing remains a significant player. Neglecting Bing in your product feed management could lead to missed business opportunities.
By importing your Google feeds to Bing Merchant Center, you tap into a niche market, providing a competitive advantage over those who limit themselves to a Google-centric approach.
Streamlining the Process
Historically, importing product feeds to Bing was a cumbersome task. Bing has recently introduced a streamlined solution that enables users to import their feeds directly from Google accounts.
Now, you can consolidate your accounts and schedule imports on a daily, weekly, monthly, or immediate basis, eliminating the need for separate importing processes.
Importing Your Google Merchant Center Feed
Before initiating the import process, establish your Bing Merchant Center store. The Bing Google Merchant Center Import tool is accessible once your store is operational.
Here’s a step-by-step guide to importing your Google Merchant Center product feed:
Navigate to your Bing Ads page
Access Tools, then click on Bing Merchant Center
Select your Bing store
Click the Import tab
Sign in to your Google account
Create a new catalog by entering the name, target country, and market/language
Choose the Google Merchant Center feeds you wish to import
Continue to the next step
At this stage, determine the frequency of your imports. Opt for immediate import or schedule it for daily, weekly, or monthly intervals. If scheduling, create a schedule name.
Scheduling can be beneficial for a hands-off approach, avoiding the need for manual intervention on Bing Merchant Center.
Configure your notification preferences, choosing to receive emails upon import or only in case of issues. Ensure your store settings have a current and accurate email address.
Replace your Google tracking metadata with Bing’s by utilizing the “Find and Replace String in URL” feature and updating instances of “Google” to “Bing.” Click Continue.
The final step involves initiating the import by clicking Import (or Save for scheduled imports).
Unlocking Benefits
While Google is the go-to for many consumers, a broader market isn’t always advantageous. Focusing on a narrower market segment can offer less competition and a stronger presence.
For instance, with 1,000 potential customers on Google and 100 on Bing, and fewer competitors on Bing, you could enjoy a higher conversion rate and stronger customer engagement.
Targeting a smaller market can lead to less competition while still reaching a significant audience. Combining both platforms maximizes your potential customer base.
Expert Assistance Available
Our proficient team can elevate your e-commerce site, whether through importing feeds, enhancing search rankings, or establishing a new web store. With a proven track record and competitive pricing, we are committed to expanding your audience, increasing sales, and boosting your profitability.
Our clients have consistently praised our work, and we offer a free consultation and quote. Contact us today to discuss a customized plan tailored to your company’s needs. We’re ready to answer any questions and guide you with confidence.
Reach out to us at (310) 827-3890 or message us online for prompt responses. Expanding your reach through Bing Merchant Center is just one of the strategies we employ to help your business flourish.
