As of March 7th, Klaviyo has initiated an ‘informal’ purge of Kratom offerings from its marketplace. The platform is ceasing support for companies marketing Kratom products, and while your brand may not have been affected thus far, it is crucial to recognize that it’s not a question of ‘if,’ but ‘when’ this will become a reality.
Currently, there is no definitive timeline for the removal of all Kratom vendors from the platform. Klaviyo is individually notifying these brands, granting them a 30-day window to extract necessary data from their accounts. After the 31st day, Klaviyo will entirely restrict access to these accounts.
This shift is prompting an increasing number of merchants to seek alternative platforms. To secure a head start, we advise transitioning to an alternative email service provider (ESP) without delay. Key considerations during this migration include:
Bear in mind that a well-executed migration minimizes risk to an absolute minimum, ensuring that the impact on your revenue is negligible when performed correctly.
While migrations are often fraught with challenges, the email team at Coalition Technologies is here to assist! We offer the following key services:
At Coalition Technologies, we are fully equipped to manage all your digital marketing requirements, from ESP migrations to the design of brand-new, optimized websites. Our extensive portfolio, featuring over 700+ case studies across various industries for B2C and B2B clients, demonstrates our exceptional track record in e-commerce and lead generation. Connect with one of our expert Digital Strategists today to discover how Coalition can propel your business to new heights.
