The widespread adoption of smartphones has revolutionized the consumer landscape, transforming them into powerful tools for communication, entertainment, and productivity. Beyond traditional calling and messaging functionalities, these devices have become indispensable for on-the-go shopping experiences, making mobile commerce (m-commerce) the future of online retail.
By 2025, m-commerce sales in the U.S. are anticipated to soar to approximately $710 billion, a significant leap from the $431 billion recorded in 2022. With 91% of adults exclusively shopping online via their smartphones, it’s clear that businesses cannot afford to overlook the burgeoning mobile commerce market.
Maintaining a mobile-responsive Shopify store is a must, but it’s merely the beginning. This article outlines the anticipated mobile shopping trends for 2024, offering insights for businesses to leverage before their competitors and elevate their Shopify presence.
Voice assistants like Alexa, Siri, and Google Assistant have streamlined the search and purchase process, with over 40% of voice search users engaging in shopping activities. Incorporating long-tail keywords and conversational phrases into product titles and descriptions can capitalize on this trend.
Augmented Reality (AR) and Virtual Reality (VR) have transformed mobile commerce, allowing consumers to visualize products in real-time, reducing uncertainty and increasing sales. Industries such as beauty, fashion, real estate, and home improvement are already harnessing AR’s potential, and it’s time for others to follow suit.
The preference for mobile shopping apps over mobile websites is evident, with 60% of consumers favoring the former. A dedicated shopping app can enhance functionality and user experience, offering a seamless and personalized shopping journey.
Subscription-based services are increasingly popular in e-commerce, providing convenience and a consistent revenue stream. Shopify supports subscription-based billing, making it easier for businesses to implement this model.
Influencer marketing is a potent tool for engaging with Gen Z and millennial consumers, who trust social media influencers for product recommendations. Leveraging these platforms can help businesses tap into a vast audience and harness their built-in shopping capabilities.
Payment flexibility is a key trend, with digital wallets, afterpay options, and digital currencies becoming more prevalent. Ensuring a quick and frictionless checkout process is crucial for mobile commerce success.
Live chat and chatbots are essential for providing instant customer support, reducing response times and workload on live customer service teams. An omnichannel strategy is vital for delivering a consistent and seamless shopping experience across various channels.
Personalization is key to customer satisfaction and retention. Analytics tools like Conversific Store and Repeat Customer can provide valuable insights to tailor a unique shopping experience based on customer preferences and past behavior.
Accessibility is not only an m-commerce trend but also a legal requirement. Ensuring compatibility with screen readers and voice commands, adding alt text to images, and simplifying store design can enhance accessibility and brand reputation.
Using cookie-cutter approaches to build a Shopify store is outdated. Shopify apps can transform store identity, functionality, and profitability, offering solutions like customer retention, AI-powered search, and omnichannel messaging.
As mobile commerce continues to grow, staying informed about emerging trends and leveraging technology to meet consumer expectations is essential. At Coalition Technologies, we specialize in helping businesses maximize their Shopify stores’ potential, driving success in the mobile commerce landscape. Contact us today to learn how we can elevate your Shopify store to new heights!
