Did you realize that over 70% of consumers conduct online research on a company before making a purchase or visiting, yet a staggering 46% of small U.S. businesses lack a website? Without a site, potential customers are unable to investigate your company and assess whether you align with their needs.
If you’re pondering, “Do I need a website for my business?” we’re here to provide the insights you require. This page outlines six compelling reasons to establish a website for your business and offers three essential tips for website development. Continue reading, or reach out to us at 888-601-5359 to consult with a strategist about our web design services, including our comprehensive 30-day website design plans!
The absence of a business website prompts the question: Do I need a website?
Despite the impression that your company can thrive without one, there are numerous advantages to having an online presence. Here are six reasons to build a website for your business:
1. Meeting Expectations
The most straightforward answer to the question, “Do I need a website?” is: People expect you to have one. With the digital age’s rise and the ease of accessing information online, it’s assumed that your business’s details are available online. Your audience expects an online presence, and a Facebook page alone is insufficient.
A website is essential because it aligns with consumer expectations. If someone searches for your business, they anticipate finding your site in search results. Without a website, your company may seem less professional and trustworthy, discouraging potential clients.
2. Online Discoverability
Imagine two friends discussing your business over coffee. One friend, having recently visited, recommends your company. When the other friend, Louise, searches for your business online, she can’t find a website. She trusts her friend, but skepticism arises due to the lack of online information.
A website is necessary for your business because consumers search for your company online. Whether recommended by a friend or noticed in a local area, people seek information about your company. Without a website, potential customers can’t access valuable information, resulting in missed opportunities.
3. Quick Access to Information
A significant reason for having a website is that potential customers seek immediate answers. Are you bombarded with calls asking about your business hours, promotions, or operations? It’s time to consider a website.
Providing information on your site saves you from repeatedly answering basic questions. A website allows you to consolidate essential details in one place, such as hours, promotions, products/services, prices, location, company background, and contact information.
4. Engagement and Conversion
If you’re still questioning, “Do I need a website for my business?” consider this: Engagement is crucial for converting leads into long-term customers. Over 63% of consumers engage with a brand through its website.
In this digital world, a robust online presence is essential to engage prospects and convert them into customers. Without a website, you miss opportunities to turn leads into conversions and attract prospects, delight them, and transform them into clients.
5. Beyond Online Sales
Many business owners assume that a website is unnecessary if they don’t sell products online. However, a website is beneficial for all businesses, not just e-commerce. Even if you sell products that cannot be purchased online, like construction equipment, a website still serves your business.
People seek more than just online purchases. Google search queries primarily consist of informational searches. Providing information about your business or industry topics can educate your audience and increase their likelihood of converting.
6. Staying Competitive
Your competitors are not asking, “Do I need a website for my business?” because they already have one. To remain competitive, you need a website. Without one, potential customers will visit your competitors instead.
Missing a website means missing opportunities to attract new leads and drive them to your business. To compete with your competitors, invest in building a website that establishes your online presence and attracts more leads to your organization.
If you’ve concluded that “Yes, I need a website for my business,” it’s time to start the website development process. Here are three quick tips for creating your dream website:
1. Choose a Development Partner
Decide who will develop your website. Options include DIY, hiring a freelancer, or partnering with a web design company. Each choice has its pros and cons, and the best option depends on your business needs and budget.
2. Define Your Web Design Style
Your website should reflect your unique brand. Establish a web design style guide to maintain consistency and implement your brand’s unique style. Choose colors, fonts, image/video styles, and copywriting style that align with your brand identity.
3. Implement Search Engine Optimization (SEO)
Great web design involves more than aesthetics. A website that ranks well in search results and drives traffic is essential. SEO helps your site appear in relevant search results, driving more traffic and leads to your business.
Partner with an SEO web design agency to build a beautifully designed site optimized for search engines. Learn more about SEO in our comprehensive guide, “SEO From Start to Finish!”
Your website is the cornerstone of your online presence and digital marketing efforts. If you want to drive traffic and earn valuable leads, create a website that represents your business and delivers an exceptional experience for your audience. If you’re overwhelmed by the process, WebFX can help. With over 500 experts and numerous web design awards, we can build your dream website while keeping you informed about our progress.
Tell us your vision, and we’ll deliver your dream website—keeping you updated every step of the way. Ready to create your website? Contact us online or call us at 888-601-5359 to discuss our web design plans and learn about our 30-day rapid web design services.
