Mobile commerce has yet to surpass desktop as the primary channel for online purchases, but its dominance is rapidly growing. Currently, mobile devices account for half of all e-commerce traffic and are poised to capture 43.4% of all e-commerce sales by 2023. A significant portion of website visitors—up to three-quarters—will hesitate to revisit a site that isn’t mobile-optimized, even if they can find it again. Google now prioritizes mobile site versions for indexing in search results, making mobile optimization crucial for online businesses.
For Shopify store owners, failing to optimize for mobile means missing out on potential rankings. Optimization isn’t just about responsiveness; it involves crafting an intuitive interface and providing an exceptional user experience that compensates for the limitations of a smaller screen. Here’s how to ensure your website is well-prepared for mobile users:
**Speed Optimization**: Don’t overlook the importance of speed optimization for your Shopify store. Mobile users lack the luxury of switching tabs while waiting for pages to load. A page load time that exceeds one second can increase the likelihood of a user bouncing by 32%, impacting your site’s SEO. Page load times are a factor in Google’s search ranking algorithm. Implementing speed optimization strategies, such as quality hosting, image compression, using a CDN, and more, can enhance user experience and SEO.
**Navigational Convenience**: Mobile browsing requires more scrolling and swiping. Implement features like a hamburger menu, breadcrumbs, smart search, and mobile-friendly product filters to facilitate navigation. For instance, Color Cord has incorporated these elements for an enhanced user experience.
**High-Quality Product Imagery**: Mobile users rely heavily on product images for purchase decisions. Ensure high-resolution zoom is available for detailed viewing, especially for products like health supplements, produce, or condiments. Optimize images for SEO by reducing file size, using descriptive alt text, and employing keyword-rich filenames.
**Engaging Video Content**: Videos are integral to the e-commerce shopping experience. Product videos help customers make informed decisions and can enhance SEO by increasing dwell time on your site. Ensure video players are mobile-optimized to avoid frustration and cart abandonment.
**Effective Copywriting**: While detailed product descriptions are beneficial, prioritize brevity and readability. Aim for 200-300 words per product page, using bullet points for visual appeal. Highlight key information like product name, price, and specifications.
**Clear Calls to Action (CTAs)**: Optimize CTAs for mobile users, using sticky buttons that follow the scroll and ensuring they are prominent and easy to tap. Consider creative CTA text to encourage action, such as ‘Get the Look’ or ‘Hurry! Get It Now!’.
**Avoid Intrusive Pop-ups**: Pop-ups can be intrusive and detrimental to mobile users. Instead, use email sign-up opportunities and add discount notes under CTAs to maintain a smooth user journey.
**Streamlined Checkout Process**: Ensure a streamlined checkout process for mobile users. Minimize form inputs, offer region-specific payment options, and use trust icons to enhance security and trust.
**Mobile-First Design**: Future-proof your e-commerce site with a mobile-first approach. At Coalition, we have expertise in building mobile-optimized websites and driving revenue growth for clients. Whether you need to set up a new mobile-first Shopify store or optimize an existing one, we can assist you. Explore our portfolio or contact us for a free consultation today.
