Developing a customer base is fundamental to the success of any business. A critical aspect of this process is establishing your brand and ensuring visibility. This is where a robust marketing strategy becomes indispensable!A marketing strategy outlines your approach to identifying potential customers and generating materials to convert them into clients. Whether you are crafting a new strategy or updating an existing one, understanding its components from conception to execution is paramount.This page delves into marketing strategy examples, applications, and further insights:
Marketing strategy definition
Types of marketing strategies (with examples)
How marketing strategies can benefit your business
4 tips for crafting a winning marketing strategy
Ready to dive in? Contact us at 888-601-5359 to advance your marketing strategy!A marketing strategy is a company’s roadmap for identifying prospects and converting them into customers. While each strategy is unique, the ultimate objective is to transform individuals into clients.Marketing strategies encompass:
Identifying a target audience
Selecting appropriate marketing channels
Developing promotional content
Setting a schedule for publishing or distribution
Creating a marketing strategy is essential for mapping out and optimizing your approach to achieve sustainable success.You can select one or more channels to market your business and engage with potential and current customers. Here are five distinct types of marketing strategies to get you started.SEO is the process of enhancing your website to boost organic traffic, serving as the foundation of the digital marketing landscape.On Google, the top five positions receive 68% of all clicks. Through SEO, you can improve your site’s ranking on search engine results pages (SERPs) by aligning with search engine algorithms.Key SEO principles include:
Regularly publishing content
Conducting keyword research to target user searches
Optimizing meta descriptions and title tags for each page
Establishing internal links and interlinking pages
SEO can help establish a powerful website recognized as a reliable source of information by Google.Below is an example of organic rankings, where your content could potentially rank. Ideally, you aim to secure a top position!
Higher rankings translate to increased site visits, enhancing your chances of conversion.Email marketing employs commercial messages to engage prospects and existing customers. While various email types can be included in your campaign, common examples include:
Weekly or monthly newsletters
Promotions featuring coupons, exclusive deals, or in-house offers
Follow-up transactional emails reminding customers to complete purchases
Company announcements
The essence of email marketing lies in sending targeted, consistent messages. For instance, consider this example from Figma.
Emails can also serve as reminders for customers about their abandoned carts.
Email marketing maintains open communication channels that benefit both your readers and strengthen customer relationships.Social media is more than just sharing cute pet photos — it’s also a valuable platform for marketing your business!Social media marketing involves engaging with your audience and fostering brand recognition on platforms such as Facebook, Instagram, and more.Of those who follow brands online, 96% engage with them.With social media marketing, you can leverage apps like Twitter, Facebook, Instagram, and even TikTok to promote your brand and share product information. You can also use these platforms to find your audience and ensure your company appears in their feeds.Here’s an example of a social media account from Duolingo:
Social media marketing enables you to create short posts that keep your online presence active. Best of all, social media is free to use, so you can save money by setting up free accounts!Content marketing involves creating and publishing written or visual content for online audiences. On average, content marketing generates 54% more leads than traditional marketing methods.With content marketing, you can:
Discuss industry topics to establish yourself as an informative resource
Provide detailed answers to questions about your products or services
Produce videos, images, and audio segments to connect with your audience
Blogging is the simplest form of content marketing, but you can also create content to share through other marketing strategies. For example, if you write a blog post about a new product and its features, you can create a social post or email to amplify it across channels.One recent example of content marketing is podcasting. Trader Joe’s has launched a podcast discussing their story, what it’s like to work there, their company culture, and products.PPC advertising involves paying search engines to display your advertisement in a higher position.When someone searches for a keyword, your ad enters an auction where Google determines which ad is most relevant. If your ad wins, it will appear in the search results. You will only pay when someone clicks on your ad.Your ad will appear above organic traffic with an “Ad” label:
You can also use PPC ads on social media platforms, such as Facebook advertising. This Best Buy ad features the “sponsored” label, indicating it’s a paid advertisement.
PPC is an excellent tool for generating immediate traffic boosts for sales or product launches.While each company’s marketing strategy is unique, the benefits are consistent:
Enhanced user experience (UX): Updating your website
