Did you realize that an impressive 72% of Pinterest users credit the platform with sparking their shopping desires, even when they aren’t actively searching for anything? This presents a prime opportunity for businesses to establish brand recognition, enhance engagement, and ultimately increase sales.Maximizing your presence on Pinterest involves harnessing its full potential, particularly through the use of Pinterest Stories. Story Pins are a distinctive content format that can be posted to your boards to boost engagement and brand visibility.This page is designed to equip you with comprehensive knowledge about Pinterest Stories, including:
Understanding what Pinterest Story Pins are
Guidance on creating a Story Pin on Pinterest
Inspiring examples of Pinterest Stories
Common FAQs regarding Pinterest Story Pins
Continue reading to uncover more insights!PS. Seeking advice on marketing your business on Pinterest and beyond? Subscribe to our email newsletter, Revenue Weekly, for expert marketing tips from a company with over 28 years of experience!Pinterest’s Story Pins represent a novel content format that allows for the integration of videos, images, and text within a single pin, crafting a narrative. These in-depth pins enable creators to share richer information with their followers, enhancing engagement and information delivery.When browsing your Pinterest feed, how can you differentiate between Story Pins and regular pins?A Pinterest Story Pin is easily identifiable in your feed by an icon in the top right corner, which denotes the number of media elements included in the pin.
Upon clicking, you’ll notice bars at the top indicating multiple content pieces, such as photos or videos, compiled within one pin.
Here’s how to create your first Pinterest Story Pin if you’re interested in experimenting with this feature:
Navigate to the Create tab within your Pinterest business account
Select Create Story Pin
Upload your images or videos
Design each page of your pin (adjust the layout, add text, etc.)
Click Next
Provide a title
Assign a board for your pin
Select your tags
Click Publish
That’s all there is to it! With these straightforward steps, you’ll be well on your way to crafting captivating pins!Now that you know how to create a Story Pin on Pinterest, you might be seeking inspiration or ideas to craft engaging pins. Here are four Pinterest Stories to spark your creativity!Opulence Jewellery crafted a Story Pin showcasing the creation of a frog-themed jewelry holder.
Each video clip on the Story Pin demonstrates the painting process, offering a quick yet informative look at Opulence Jewellery’s creation, enhancing brand recognition and audience engagement.Rekha Kakkar provides another excellent example with a pin featuring a recipe for four cheese pasta. Kakkar breaks down the cooking process into multiple videos, segmenting the steps for a comprehensive look at the pasta-making process.
Pinterest Stories are a fantastic way to convey multi-step processes within a single pin.Blossom offers additional inspiration with a Story Pin that highlights life hacks, such as cleaning dirty pans and opening difficult packaging.
Blossom uses Pinterest Stories to create a video compilation of practical life hacks, demonstrating the platform’s versatility in sharing content.Walnut Grove is another great example, using Pinterest Stories to explain the process of creating macrame rainbow wall art.
This detailed video is segmented to make the process more accessible and easier to follow.Do you have lingering questions about Pinterest Story Pins? Refer to this FAQ!No! The term “Story” on other social media platforms refers to content that disappears after 24 hours, featured at the top of users’ feeds.Pinterest Story Pins do not appear at the top of users’ feeds and do not disappear after a specific time. They are included with other content in your Pinterest feed, where users can save and repin them to their boards.No. Pinterest does not allow linking to your website through these pins, focusing instead on organic, brand-building content.Pinterest Stories usually incorporate photos and videos to create narratives. You can use either type of media for your Story Pins.Pinterest Stories allow for more content to be shared within a single pin, such as multiple photos, a breakdown of a multi-step process, or segmented video clips.Moreover, Pinterest Story Pins make it easier for audiences to navigate the content.For instance, if you’re sharing a recipe, viewers can quickly move to a specific step they need to repeat or skip ahead to the next critical section.
Viewers can bypass parts they’ve already seen and move on to the next step by clicking through the content.These Stories are not only valuable for sharing more content but also for allowing users to consume it at their own pace.Once you’re familiar with the intricacies of creating Pinterest stories, the next question is: How can I make my Pinterest Story Pins engaging and captivating?Here are some quick tips to help you craft superior Pinterest stories:
Utilize high-quality photos and videos
Segment your videos at natural breaks
Ensure your content has a cohesive theme when combining different information (e.g., cleaning, organizing, and money-saving tips can be grouped under the “life hacks” theme)
Enhance engagement with music overlays, text captions, and more!
By following these steps, you can help your business create more compelling Pinterest stories!Pinterest’s Story Pins are an excellent tool for fostering brand awareness and boosting audience engagement. If you’re unsure how to leverage these pins and need assistance optimizing your Pinterest strategy, WebFX can provide the support you need.With our social media marketing services, we can assist you in creating Pinterest pins, such as Pinterest Stories, to connect with your target audience effectively. Our team of 500 marketing experts is skilled in crafting Pinterest strategies that drive engagement, brand recognition, and revenue.Ready to enhance your Pinterest marketing results? Contact us online or call us at 888-601-5359 to discuss your strategy with a strategist!
