Logos often encapsulate the essence of a company through creative design, subtly embedding symbols and messages that resonate with their brand identity. This article delves into a selection of such innovative logos.
The Big Ten Conference, the United States’ oldest Division 1 college athletic conference, has a logo that subtly incorporates the number 11, placed on either side of the letter ‘T’, symbolizing the 11 member schools within the division.
Goodwill, a nonprofit organization aiding disadvantaged individuals in North America, uses the letter ‘G’ in its logo as a smiling face, symbolizing the happiness and relief Goodwill brings to those in need.
Sun Microsystems showcases symmetry in its diamond icon on the left of the company’s name, which spells out ‘Sun’ when starting from any corner.
Amazon’s logo, which has been in use for over a decade, features a hidden symbolism: the arrow from ‘A’ to ‘Z’ signifies the company’s extensive product range, and doubles as a “smile” to suggest satisfied customers.
In Toblerone’s logo, a bear is subtly integrated into the mountain, representing the city of Berne in Switzerland, where the chocolate is produced.
The Baskin Robbins logo, at first glance appearing as the initials for the company, actually incorporates the number 31 within the acronym, highlighting the brand’s offering of 31 flavors, one for each day of the month.
Lastly, FedEx’s logo subtly communicates the company’s dedication to speed and precision, with a rightward-pointing arrow hidden within the negative space between the letters ‘E’ and ‘X’.
