Did you realize that the leading organic search result garners a 34% clickthrough rate (CTR) on desktop and a 31% CTR on mobile? As a business entity, your aim should be to secure the top position in search results for relevant queries to increase website visits, leads, and revenue.However, achieving this pinnacle requires effort, and search engine optimization (SEO) plays a crucial role. An effective SEO strategy can elevate your website to the forefront of search engine results pages (SERPs) and contribute significantly to your business’s long-term success.Embarking on an SEO strategy is a timely endeavor. Break down your SEO strategy into manageable campaigns to ensure successful execution.Discover more about SEO campaigns, their importance, and how to create a revenue-generating SEO campaign in this blog post, which covers the following topics:
What constitutes an SEO campaign?
Example of an SEO campaign
How to plan an SEO campaign
While familiar with the concept of SEO, which involves strategically optimizing a website for higher SERP rankings, it is an ongoing, long-term process.An SEO campaign is a project with a timeline, plan, and key performance indicators (KPIs) aligned with the ultimate goal of ranking on SERPs. Your business’s continuous SEO efforts may encompass multiple concurrent SEO campaigns.Consider ongoing SEO akin to a healthy lifestyle commitment. It’s a continuous process, not ending after a single action, like eating an apple one day.Divide your goal into manageable projects, like consulting a doctor for health assessments or setting daily step goals, to track progress effectively.Let’s delve deeper into the role of an SEO campaign with a practical example.Imagine owning a used car dealership aiming to rank at the top of organic search results for “used car dealers [in your city].” Here are potential action items for your tailored SEO campaign:After assessing your website, you find that certain pages load in over 10 seconds, only two pages mention accepting used car trade-ins, and location-specific pages receive minimal traffic.Your SEO campaign can focus on enhancing page load times and creating new pages for used car trade-ins. Identify slow-loading pages and optimize them. Once optimized, use Google’s Page Speed Insights to review page load speed.Create a tutorial page on trading in or selling cars and include testimonials from satisfied customers who have done so. Implement local SEO for each location with Google My Business Profiles and location-specific web pages.For expert guidance on crafting an SEO campaign strategy, contact us online or call 888-601-5359 to speak with a strategist. WebFX is committed to driving significant results and propelling your SEO campaigns to new heights, having generated over $10 billion in sales and 24 million leads for clients.Understanding what an SEO campaign is, let’s explore the seven straightforward steps to plan an SEO campaign strategy:
Conduct an SEO audit of your website
Set clear objectives for each SEO campaign
Conduct keyword research
Develop or re-optimize existing content
Implement on-page optimization
Execute off-page optimization
Monitor your SEO campaign’s progress
An SEO audit is akin to a regular health check-up for your website, examining several ranking factors and providing recommendations.Utilize our free SEO Checker to evaluate factors such as your URL, site speed, title tags, meta descriptions, heading tags, and more to pinpoint areas needing improvement.Your initial SEO audit will serve as your baseline data, enabling you to plan multiple SEO campaigns based on audit results.Following an SEO audit, establish clear objectives for each SEO campaign, ensuring they are specific, measurable, attainable, relevant, and time-bound.For instance, aim to improve a webpage’s ranking for a specific search term by setting a target ranking goal post-optimization.Conduct keyword research to identify search queries relevant to your business. Use tools like KeywordsFX to refine long-tail keywords, which have lower search volume but higher ranking potential.Once objectives and keywords are established, develop useful content for your audience, such as re-optimizing existing pages or creating new content around your target keywords.On-page SEO involves optimizing elements like title tags, meta descriptions, page content, internal links, and page speed. Use an on-page SEO checklist to ensure all aspects are covered.Off-page SEO focuses on gaining links from reputable websites, signaling to search engines that your site is valuable. Techniques like backlinking help establish expertise, authority, and trust.Engage with reputable industry blogs to secure backlinks by reaching out to authors and suggesting linking to your homepage.Monitor your SEO campaign’s progress by tracking metrics and measuring results, such as keyword rankings or lead form submissions.Utilize tools like Google Search Console, Google Analytics, and LeadManagerFX for valuable insights into customer journeys and campaign performance.SEO.com offers a free DIY SEO tool designed to streamline campaign management and optimization. Try it for free today to track organic traffic, analyze competitors, research keywords, and more!
