Search Engine Optimization (SEO) stands as a cornerstone of e-commerce success for businesses of all scales. In an era where the digital landscape is rapidly evolving, staying ahead of the curve is paramount. Consider the sheer volume of daily searches on Google—5.5 billion, according to Search Engine Land—a testament to the vast potential of web traffic.
The evolution of SEO tactics has seen significant changes over the past few years. With the internet processing information at an unprecedented pace, crafting an effective SEO strategy has become more complex, requiring an ever-growing list of considerations.
Established for a decade, Coalition Technologies has witnessed the transformation of digital marketing firsthand. To ensure long-term marketing success, it is essential to grasp SEO fundamentals while keeping abreast of the latest trends.
In this article, we delve into the top SEO best practices and trends for e-commerce in 2019.
**Best Practice #1: Embrace Voice Search**
By 2020, voice searches are projected to account for 50% of all queries. As voice assistants like Alexa, Google, and Siri become more prevalent, leveraging voice search presents new opportunities for product visibility.
Approximately 75% of voice search responses originate from the top three search engine results. Incorporating primary and secondary keywords in a voice search-optimized manner is crucial. Tailoring your copy to mimic natural speech patterns can enhance visibility when users query their devices.
**Best Practice #2: Strategize with Amazon**
Amazon’s dominance in e-commerce is undeniable, with product searches surpassing Google. Leveraging Amazon’s vast search network can amplify product visibility. Identifying opportunities to sell on Amazon or optimize your existing listings can significantly boost brand awareness.
**Best Practice #3: Prioritize User Experience**
User Experience (UX) and SEO are inextricably linked. Ensuring quick page load times, intuitive site organization, and compelling landing pages can reduce bounce rates and enhance user engagement.
**Best Practice #4: Craft Exceptional Copy**
Effective e-commerce SEO involves engaging, well-written copy that resonates with the target audience. Authentic brand messaging and a distinct personality can foster brand loyalty and trust.
**Best Practice #5: Tackle On-Site Technical Errors**
Addressing technical issues, such as broken links and duplicate pages, is crucial for search engine indexing and overall site performance.
**Best Practice #6: Utilize Image Search Intelligence**
High-quality, unique product images, along with descriptive alt text, can enhance visibility in image search results.
**Best Practice #7: Analyze Your Analytics**
Regularly reviewing analytics, such as organic traffic growth and user behavior metrics, can provide valuable insights for refining your SEO strategy.
SEO remains a critical component of e-commerce marketing. By continuously adapting to the evolving digital landscape, businesses can achieve exponential returns on their SEO investments.
