If seeking SEO services in Beverly Hills or aiming to enhance your SEO efforts independently, it is crucial to recognize the significant transformations within the SEO landscape over the past year. In 2013, Google’s Hummingbird update, coupled with the company’s commitment to secure search – exemplified by the “(not provided)” data – heralds a shift in SEO practices.
**Traditional SEO Techniques**
In the past, SEO professionals focused predominantly on optimizing websites and content to cater to search algorithms, aiming to achieve the highest ranking in organic search results. While some professionals balanced their efforts with a customer-centric approach, the SEO realm was plagued by spammers who exploited algorithms. These spammers flooded content with keywords and resorted to methods like link purchasing, irrespective of the links’ quality or relevance.
Google’s numerous updates were aimed at combating these spammers to enhance search results for users. The Penguin and Panda updates penalized link farms and link selling, while Hummingbird aimed to move algorithms away from keyword-centric procedures. What does this mean for Beverly Hills SEO firms and professionals?
**Modern SEO Approaches**
New SEO strategies emphasize a range of factors, including rich, quality content, consistent and authentic authorship, strong brands and reputations, wide content distribution, relevant links, and more. Although keywords, links, and other traditional indicators still play a role, they must now be considered in conjunction with the broader marketing strategies.
Your website should be structured to engage visitors effectively: Are they able to locate what they seek quickly? Is navigation easy and enjoyable? Are links relevant and informative? Content is a powerful tool for attracting traffic and appealing to search engines. Google assesses the quality of your content based on visitor engagement, return visits, and social media sharing.
Leveraging social media platforms is also vital for promoting your products and services. Establish a Google+ profile and utilize it regularly to excite customers about your offerings. This not only benefits your brand but also aligns with updated search algorithms.
Lastly, ensure your business has local listings and citations, and create landing pages targeting local searches. Coalition Technologies, a top-rated SEO firm, always ensures these steps are taken.
**Engage a Professional**
Let a professional SEO firm navigate the evolving SEO landscape. Coalition Technologies, with its extensive experience marketing for businesses of all sizes, is a leading choice. We stay abreast of the dynamic changes in SEO, allowing you to focus on your core business. Our Beverly Hills SEO firm utilizes cutting-edge optimization techniques, delivering quality sites, compelling user experiences, and intelligent marketing strategies. Contact us at 1-888-594-4529 for a consultation.
