For small-scale consumer brands not leveraging Faire for sales, they are missing out on a transformative opportunity in the wholesale market. Faire is at the vanguard of a new wave of companies reshaping this sector, enjoying significant and impressive growth since its inception in 2017.
With more than 100,000 brands buying and selling through its platform, Faire has experienced a consistent growth trajectory, expanding in line with the wholesale industry, which has seen a 7% increase over the past two years. As a result, the platform has become an indispensable tool for brands looking to enhance their presence and sales.
Brands on Faire have thrived under the platform’s increased visibility, yet they also face a competitive landscape. For businesses on or contemplating Faire, this guide serves as an excellent foundation for optimizing Faire SEO and enhancing visibility and sales on the platform.
Historically, the wholesale industry has relied heavily on costly and time-consuming trade shows. However, the rise of e-commerce has seen as much as 40% of B2B buyers purchasing at least 50% of their goods through online marketplaces. Faire has capitalized on this shift, offering unique advantages to both buyers and sellers.
Brands, or ‘makers,’ can effectively showcase their products and share their story through the platform, emphasizing their values and offerings. The onboarding process is free and quick, with commissions only applied when new customers are acquired through the platform. Existing customers can be sold to without any fees.
Every sale is guaranteed on Faire, with the platform covering the cost of returns. Additionally, sellers can offer buyers credit on net 60 terms, with their own payments guaranteed within 30 days, and even accessed early for a small fee.
For businesses considering Faire, partnering with an experienced e-commerce agency such as Coalition Technologies can significantly enhance their presence and conversion rates on the platform.
Faire’s search and ranking algorithm is tailored to deliver a personalized shopping experience to retailers, aiming to curate product collections that would excel in their stores. Implementing Faire SEO can greatly enhance the effectiveness of selling on the platform.
Over 100 factors influence search rankings, categorized into product details, buyer activity, and brand performance. Improving your ranking is crucial for increased visibility and sales, with Faire SEO playing a pivotal role in making your products more discoverable.
Optimizing titles, descriptions, and product photos is essential. Pricing should reflect wholesale standards and be competitive, while maintaining reasonable order minimums to ensure visibility. Faire Direct offers a commission-free sales option, while comprehensive customer service is key to building a sustainable business.
Despite Faire’s substantial commission rates and aggressive brand promotion, many makers have found success. With the right strategy, your brand can become a top recommendation, leading to increased sales and repeat purchases.
Coalition Technologies, an esteemed e-commerce agency, has a proven track record of helping businesses achieve success across platforms, generating over half a billion dollars in revenue for over 1,000 clients globally. Schedule a consultation to explore how they can help replicate these successes for your brand.
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