New entrants to the Shopify platform often focus heavily on selecting the perfect themes and plugins, inadvertently delaying the crucial process of customizing their checkout page. This article from Coalition delves into how a tailored Shopify and Shopify Plus checkout experience can significantly enhance store performance.
Shopify, powering over 1.7 million global stores, is a platform where businesses compete to stand out with superior aesthetics and user experiences. Novices often overlook the checkout page, treating it as an afterthought, missing out on its full potential.
These minor elements demonstrate to customers that third-party verification has been obtained for your website, instilling trust in your data handling.
The customization of your Shopify checkout page is set to evolve in 2024. Historically, the checkout.liquid layout was central to checkout customization for Shopify Plus merchants, involving the creation of a checkout.liquid file and rewriting its code to alter the page’s appearance and functionality.
However, this is scheduled to change by August 13, 2024. Shopify will transition from checkout.liquid to checkout extensibility, impacting your store in the following ways:
Tracking, a critical aspect of checkout customization for Shopify Plus merchants, previously required editing the checkout.liquid file to implement. This allowed merchants to understand customer interactions during checkout and make timely adjustments. With the 2024 update, tracking through checkout.liquid will be deprecated, replaced by Shopify’s new Pixels manager, simplifying event tracking with prebuilt elements.
The new Pixels manager enables tracking across all plans, although it is still under development. Some marketers have reported challenges with tracking conversions through Google Ads.
The shift to checkout extensibility empowers all stores to enhance their pages without development expertise. This guide will explore how to customize and create the ideal Shopify checkout page in 2024.
The latest extensibility update has led to a surge in checkout customization apps, enhancing the shopping experience and streamlining processes. Shopify Plus merchants can leverage upselling to boost average order values, facilitated by the 2024 update.
E-commerce businesses can increase conversion rates by up to 35% through improved checkout design. In 2024, a customized Shopify checkout page that merges branding and functionality can make a significant difference.
Shopify Plus merchants can customize their checkouts to align with their brand without an app, using the checkout editor to modify typography, colors, and backgrounds. Shopify’s move towards codeless app solutions is a commendable advancement.
However, while apps provide a universal solution, they may hinder your brand’s growth. Leading brands on Shopify rely on Coalition Technologies for custom designs that effectively boost conversions. Contact us for a free consultation to discover how our Shopify checkout page customization can assist you in 2024.
Can you customize your Shopify checkout page? Absolutely, and it’s simpler than ever with Shopify’s latest updates. While development experience is no longer a necessity, we recommend collaborating with a professional Shopify partner agency to build an advanced custom checkout experience.
How should you customize your Shopify Plus checkout page? Begin by creating a visually appealing page that represents your brand, and then use apps to create a seamless checkout experience for your customers in 2024.
Do you need Shopify Plus to customize your checkout page? Shopify Basic members will have access to basic apps built with the Pixels API and public apps built with Shopify Functions. Shopify Plus is required for custom Shopify Functions apps and apps built with checkout UI extensions.
