Discover the power of remarketing to re-engage website visitors and boost conversions. Did you know that 96% of site visitors leave without making a purchase? For small to medium-sized businesses, this can be a concerning statistic. However, with remarketing strategies, you can reconnect with these potential customers and encourage them to complete their transactions. Explore our collection of nine ad retargeting examples to ignite your campaign ideas. Contact WebFX to speak with a remarketing expert before diving in!
Before we delve into our remarketing ad examples, let’s clarify what remarketing entails. Remarketing, also known as retargeting, involves displaying targeted ads to individuals who have previously visited your website or mobile app. As they navigate the internet, they’ll encounter your ads, prompting them to return to your site for a purchase or another desired action. This strategy is invaluable for businesses across industries, as it enhances brand awareness, drives conversions, and increases revenue.
Remarketing operates by placing cookies on visitors’ devices when they meet specific criteria. For instance, you might want to remarket to individuals who viewed a particular page or section of your site but didn’t make a purchase. Once their cookie ID is added to your remarketing audience list, you can display ads to them as they browse the web. If you’re already using Google Ads, simply add a piece of remarketing code to your website to include visitors in your remarketing lists.
Remarketing might seem complex, but we’ll guide you through every step. For a comprehensive understanding of how remarketing functions, consult our detailed guide.
Now that we’ve outlined what remarketing is and how it operates, let’s examine nine remarketing ad examples to inspire your strategy:
1. Nike
Nike’s remarketing ads exemplify best practices. After searching for running shoes on their website, I encountered a series of remarketing examples, including one that suggested sneakers based on my previous activity. The ad featured a call-to-action button, guiding me back to the site to complete my purchase.
2. Airbnb
Airbnb demonstrates effective remarketing through a Facebook ad that showcased a listing I had previously viewed. The ad included a “Book Now” CTA button, making it easy to complete the booking with just a few clicks.
3. Madewell
Madewell employs Facebook retargeting ads to re-engage site visitors. They customize ads based on user activity, allowing Facebook users to browse and shop curated items, fostering brand loyalty.
4. Casetify
Casetify’s remarketing ad featured product photos of phone cases I had viewed, along with a reminder that I shouldn’t miss out. The ad included a direct link to the Casetify site, simplifying the purchase process.
5. 1-800 Contacts
1-800 Contacts uses retargeted ads to reconnect with site visitors after they leave the website. They incentivize first-time customers with a 12% discount on their orders, encouraging them to return.
6. Spotify
Spotify’s display remarketing reaches individuals as they browse the web. They offer a free trial of Spotify Premium in their remarketing ad, addressing the pain point of upgrading to the premium version.
7. Harry’s
Harry’s utilizes display remarketing and custom trial offers to re-engage potential customers. Their simple ad copy highlights their unique selling propositions and includes an eye-catching CTA button.
8. Hilton
Hilton’s display remarketing reconnects with potential guests and encourages them to book. Their ad emphasizes the urgency of booking at Hilton.com with an easy-to-click “Book Now” button.
9. Expedia
Expedia showcases remarketing through automated emails. After browsing flights on their mobile app, I received a personalized email with a button to view the latest ticket offers.
If you’re ready to implement these retargeting examples to convert more customers, WebFX can assist! Explore our remarketing services and contact us today to elevate your remarketing efforts this year.
