Artificial intelligence (AI) has surged in popularity, representing a groundbreaking advancement in technology. Its rapid impact on the marketing industry is nothing short of astonishing. ChatGPT’s release in 2022 alone has sparked a wave of innovation, alongside the proliferation of AI image generators.
AI generators, however, extend beyond text and images, with a swift entry into the video domain. Multiple companies have developed tools for generating lifelike videos using AI, capturing marketers’ attention for their campaigns.
For businesses intrigued by this trend, determining the best AI video tool to experiment with is crucial. This article provides an overview of the benefits and drawbacks of AI video generation software, followed by a review of five leading tools.
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Before selecting an AI video generator, understanding the advantages and challenges is essential. On the plus side, AI video generation software can significantly expedite the production process (and potentially reduce costs). Equipment setup and filming multiple takes are no longer necessary.
Additionally, there’s no need to invest in expensive equipment, as the one-time cost is replaced by a subscription to AI software. If you opt for an avatar provided by the software, you can also choose to hide your real employees, if preferred.
Despite these benefits, AI video generators have their downsides. Top-tier AI-generated videos still often feel artificial to many viewers, detracting from authenticity and trustworthiness. AI avatars struggle with expressing personality, with limited movements and facial expressions, making it difficult to connect with the audience.
Moreover, if you use software-provided avatars, there’s a chance you might end up with the same ones as other companies using the same software. This could lead to negative reactions from viewers who have seen these avatars in other contexts.
After discussing the critical considerations for AI video generation tools, let’s explore the tools themselves. There are numerous options available, but we’ve selected five top tools for your consideration.
These tools include:
Pictory
Synthesia
InVideo
Synthesys
Deepbrain AI
Read on for a brief overview of each tool!
Price: $19+ per month
Pictory is a widely-used AI video generator that offers various video creation options. Its core process involves uploading a video script, which Pictory then uses to compile a video based on the text within.
This is achieved by analyzing the script’s words and assembling related stock footage. Additionally, you can add AI-generated voice narration to the video.
Price: $22.50+ per month
Synthesia functions similarly to Pictory, where you input a text-based video script and it generates a video. Unlike Pictory, Synthesia uses an AI avatar that reads the script.
These avatars are based on real people, and you can either upload footage of your employees to create avatars or choose from a variety of pre-made ones provided by the software. While these avatars appear lifelike, there’s an element of the uncanny valley present.
Price: $15+ per month (free plan available)
InVideo allows you to input text and generate a video based on it, offering a range of video templates for customizing your output. It’s particularly convenient for social media video creation, allowing direct export to platforms like Facebook and Instagram.
InVideo also enables you to tailor videos to your target audience by inputting demographic information.
Price: $35+ per month
Synthesys is another top AI video generator, similar to Synthesia, specializing in AI avatars that can read scripts. Unlike Synthesia, Synthesys supports over 140 languages, allowing scripts in various languages to be processed effectively.
Price: $30+ per month
Deepbrain AI is a final AI video generator option, similar to Synthesis and Synthesia, enabling you to submit a video script for an AI avatar to read. While it doesn’t offer unique features compared to the other tools listed, it remains an alternative choice.
Regarding pricing, it’s more affordable than Synthesis but more expensive than the other three tools mentioned.
Irrespective of whether you choose to employ AI video generation tools, the effort to optimize your videos for lead generation and conversions is vital. If unsure, seeking assistance from a professional marketing agency is advisable.
WebFX offers expert video marketing services to help craft compelling videos that effectively promote your brand, attract traffic and leads, and drive sales. If interested in partnering with us, contact us at 888-601-5359 or reach out online today!
