Shopify has cornered a significant 30% of the US e-commerce market, with expectations for continued growth into 2024 and beyond. Establishing a distinctive presence among the surge of online businesses is crucial. How can your Shopify store stand out?
Opting for the right SEO-friendly Shopify theme is key to creating a lasting impression and fostering long-term customer loyalty, while simultaneously propelling your store to the forefront of search rankings. The array of options, from pre-made templates to custom designs, is vast. Here’s how to select the ideal theme for your business.
Despite its utility, many Shopify stores lack robust translation and localization support, and those that do often suffer from errors. This presents a unique opportunity to differentiate your store with an SEO-optimized theme.
A theme that supports User-Generated Content (UGC) can amplify positive reviews and build brand authenticity, as 75% of marketers agree that UGC enhances brand credibility.
While popularity doesn’t equate to ADA compliance, ensuring your theme adheres to accessibility standards is paramount. Ongoing compliance maintenance, including image alt text and descriptive link text, falls to the site owner.
In 2024, SEO-focused themes should prioritize usability and technical features to simplify site crawling. When selecting the best Shopify theme for your business, consider these factors:
Premium themes are a cost-effective solution for businesses with limited budgets. Many popular Shopify themes undergo rigorous testing, minimizing the risk of critical errors. If premium themes are your choice, here are our recommendations for the best options.
However, for SEO optimization, a custom Shopify theme is often the superior choice. Premium themes often sacrifice customization and performance for a broad feature set. A custom theme, designed by expert professionals, aligns with your brand’s vision, eliminating unnecessary features and providing a fast-loading, unique customer experience that can foster brand loyalty.
Our custom themes have helped clients achieve top rankings. With a custom theme, you’re not confined by pre-existing templates, allowing for collaboration with skilled designers and developers to create a visually engaging and user-friendly website.
Choosing the best Shopify theme, whether free or premium, is not without its challenges. An incorrect choice can result in lost revenue and troubleshooting. Partner with an agency that excels in SEO to make the best decision for your business. Contact Coalition Technologies for a free strategy review and discover how our team of experts can elevate your store.
For those seeking an SEO-boosting and comprehensive experience, premium themes are a solid investment. While they may not offer the tailored experience of custom themes, they often surpass free options in features like app extensions and dynamic content sources.
Ultimately, there’s no one-size-fits-all theme. Select the most important features for your brand, such as age verification, which may not be necessary for every industry.
