The Non-Designers Guide to Creating Stunning Email Graphics [+ Inspo!]

Investing in email marketing yields a remarkable return on investment (ROI) of $44 for every $1 spent, equating to an astonishing 4400% ROI. However, to maximize conversions and revenue, your campaigns must incorporate both personalized copy and engaging email marketing graphics. This guide delves into the winning formula for email design, offering seven essential tips for crafting captivating graphics and showcasing real-world campaign examples. Discover the tools to launch your design journey and subscribe for exclusive marketing insights!Unsure about email graphic creation? Here are seven expert tips:

Integrate brand colors

Select email-safe fonts

Highlight CTAs with email graphics

Utilize high-quality images

Explore animated email graphics

Ensure mobile responsiveness

A/B test and personalize graphics

Uncover each email design tip with practical examples to inspire your own campaigns!1. Integrate brand colorsBrand colors in email graphics enhance recognition and strengthen the association between your brand and emails. While experimenting with color palettes, limit the main colors to 3-4 to maintain a clean, uncluttered design. Consider color psychology to evoke the desired emotions and align with your brand message.Example: Dunkin’ Coffee used their signature orange and pink hues in an email graphic to promote a bonus offer, emphasizing the brand’s CTA with the same color.2. Select email-safe fontsChoose fonts that ensure proper display across various email providers and devices. Opt for email-safe fonts and test your email display using platforms like EmailMarketingFX. Limit fonts to 2-3 per email and prioritize readability with a minimum size of 14px.Example: Madewell’s email graphic showcases simple, legible fonts to enhance subscriber engagement and drive action.3. Highlight CTAs with email graphicsIncorporate your campaign goals into email graphic design to emphasize CTAs. Keep the design simple to complement other elements, like copy and CTAs. Use your email builder to integrate CTAs directly into graphics or employ the inverted pyramid principle for reader guidance.Example: Nordstrom included a CTA in an email graphic, prompting Nordy Club members to use their bonus notes, with a clear, funneling design.4. Utilize high-quality imagesHigh-quality images are crucial for captivating email graphics, especially when showcasing products. Invest in original images or use platforms like Unsplash for stock photos. Engaging images paired with compelling text and CTAs inspire purchases.Example: Henly’s email graphic uses high-quality product images with text overlay to highlight new arrivals.5. Explore animated email graphicsAnimated graphics capture attention and direct subscribers to specific elements. Tools like Canva make it easy to create animated graphics for your campaigns.Example: Grubhub’s animated graphic for their “dish of the month” promotion drew attention to their pie offering.6. Ensure mobile responsivenessOptimize graphics for mobile devices, as half of all email opens occur on mobile. Platforms like EmailMarketingFX allow you to preview emails on mobile before sending to ensure the best results.Example: Anthropologie’s mobile-friendly email graphic encouraged app downloads and shopping.7. A/B test and personalize graphicsA/B testing different versions of your email graphics ensures the best performance. Use platforms like EmailMarketingFX to test and personalize graphics for unique subscriber segments to boost engagement and conversions.Example: Expedia’s personalized email graphics reminded visitors of recently viewed destinations and encouraged trip bookings.Discover how to get started with three email design tools:1. CanvaCanva simplifies email graphic creation with thousands of templates and a drag-and-drop interface. Select a template, choose colors and elements, and download your custom graphics.2. PiktochartPiktochart offers pre-designed templates and a user-friendly interface for creating email graphics. Select a template, choose your color scheme, and add design elements to create your graphics.3. EmailMarketingFXEmailMarketingFX provides curated email design templates and an intuitive campaign builder. Create, send, and monitor emails with a single, easy-to-use platform, complete with expert support.WebFX offers comprehensive email marketing services, including graphic creation, testing, list maintenance, and access to EmailMarketingFX. Contact us at 888-601-5359 or connect online to begin your journey!