Managing social media across various platforms can be time-consuming. Utilizing a social media dashboard tool streamlines your efforts, allowing you to manage all your activities from a single platform and eliminate the need for constant toggling between channels.
With numerous social media dashboard tools available, sorting through pricing and features can be daunting. To simplify the search, we have compiled a list of the top social media dashboard tools favored by marketers and businesses.
Stay tuned for insights on tracking your social media return on investment (ROI) using social media dashboard tools:
What is a social media dashboard?
Top social media dashboard tools
Social media dashboard tips
Seeking an agency partner to manage your social media? WebFX, an award-winning social media marketing agency with over 500 experienced team members, is ready to assist with your next social campaign. Contact us at 888-601-5359 today for more information!
A social media dashboard is a comprehensive tool for managing and measuring social media ROI, enabling users to schedule posts, launch campaigns, and monitor performance from one centralized location. These dashboards are dynamic and customizable, providing real-time data from connected social channels and allowing businesses to stay informed on key performance indicators (KPIs) most relevant to their goals.
For instance, social media dashboards can visualize and monitor critical metrics such as competitor and trend analyses, post impressions, brand mentions, shares, likes, and comments, among others.
Social media dashboard tools can provide valuable insights into a business’s social media activities, giving them a competitive edge. However, choosing the right tool for your needs is essential. Here are some of the top social media dashboard tools:
Later
Sprout Social
Buffer
Sendible
Platform-native analytics tools
Continue reading to learn more about each tool and its pricing.
Pricing: Starting at $25/month or a 14-day free trial
Later is a leading social media dashboard tool, offering AI-powered creative tools and in-depth analytics reports, enabling users to gain a comprehensive view of their social media performance from a single platform. Collaborative tools, such as post drafting and scheduling, auto-publishing, hashtag suggestions, and more, help teams gather valuable data insights while managing their accounts simultaneously.
Pricing: Starting at $249/month or a 30-day free trial
Sprout Social is another top social media dashboard tool, known for its team-focused platform. Built for collaborative social teams seeking to uncover key insights to improve their social performance, Sprout Social offers integrations for major platforms like Instagram, TikTok, and Facebook, enabling users to stay connected and make the most of their social data.
Pricing: Starting at $6-18/month
Buffer understands the importance of organic social media growth and offers intuitive tools to help launch campaigns and track their success. By focusing on analyzing and interpreting data rather than gathering it, Buffer enables users to improve their social media campaigns and grow their social presence.
Pricing: Starting at $25/month or a 14-day free trial
Sendible assists businesses in growing their organic presence and reaching their target audience through a comprehensive platform featuring in-depth reporting and analytics on their social activities across channels. With Sendible, users can gain insights into post performance, trends, and data, and implement actionable strategies through collaborative tools and post-scheduling features.
For those not ready to invest in an external social media tracking and analytics tool, most social media platforms offer native analytics platforms businesses can use to monitor their performance.
The following native analytics pages are available for businesses on social media:
Instagram Insights (available to business accounts with high engagement)
Pinterest Analytics
Meta Business Suite (Facebook and Instagram)
TikTok Analytics
YouTube Analytics
LinkedIn Page Analytics
Twitter Analytics
While these platforms may not be customizable like the previous social media dashboard tools, they are convenient for those looking to monitor their social media efforts.
Selecting a social media dashboard tool is just the first step. Building an effective dashboard is equally important. Marketers often create social media dashboards based on common goals, such as increasing engagement rates or improving brand awareness. One of the best social media dashboard tips is to ensure your social goals are clearly defined before building your dashboard, allowing you to select the right metrics to track.
Not sure where to start? Check out some common social media dashboards:
Engagement dashboards
Conversion dashboards
Brand awareness dashboards
Competitor overview dashboards
Continue reading to learn more about building these dashboards and the social media dashboard tips to remember.
Social media engagement refers to how and when users interact with your content. Engagement metrics help businesses understand what types of content resonate with their audience and when they are most active on social media.
When building a social media dashboard to track engagement, consider including the following key metrics:
Post comments and replies
Post reactions and likes
Average post comments and replies
Average post reactions and likes
Number of posts by channel
Average engagement rate
Conversions refer to the effectiveness of your social media marketing efforts in driving desired actions, such as signing up for newsletters, making purchases, or inquiring about services.
Here are some conversion metrics to include in your dashboard:
Post engagements
Profile views and clicks
CTA button and email clicks
Calls, texts, or direct messages
Brand awareness dashboards help businesses understand how well-known their brand is on social media by tracking followers and engagement over time. This metric is crucial for understanding the reach of your social media efforts and where you are connecting with users.
Businesses can track brand awareness by prioritizing metrics such as:
Follower count over time
Impressions and reach
Engagement
Link clicks
Monitoring your competitors on social media is just as important as tracking your own metrics. By analyzing your competitors’ performance, you can better understand industry trends and gain valuable insights into your competition.
Here are some competitor metrics to track:
Competitor follower growth
Competitor post engagement
Competitor post frequency
Competitor keyword and hashtag use
The right social media dashboard tool can give you a significant advantage over your competitors. But, pairing that with WebFX’s social media specialists for social media management services can provide an even better advantage.
With your social media dashboard data and WebFX’s award-winning team of social media specialists, you can implement data-driven strategies into your campaign and accelerate your business growth.
Ready to get started? Learn more about WebFX’s social media management and advertising services by calling us today at 888-601-535
