BigCommerce stands out as a favored e-commerce platform, boasting an array of functionalities that are particularly beneficial for store managers. To assist you in navigating through its extensive features, we’ve identified several that are often overlooked but are crucial for your online store’s success.
E-commerce platforms often exaggerate their features, sometimes rebranding standard functions under catchy titles. For instance, “Compelling Promotional Tools for Audience Engagement” might simply refer to coupon codes, while “Customizable Designs and Layouts” may require technical expertise beyond a typical user’s capabilities.
Separating the hype from the essential features can be challenging. It’s even more difficult to determine which features are truly valuable and will contribute to your long-term success.
1. **User-Friendly Administration**: This is a pivotal feature, possibly the most critical in any shopping cart. It’s a deciding factor in our choice of platforms for development. An easy-to-use admin interface is vital, as it can significantly impact your initial foray into e-commerce. Training and mastering a system are critical for reliable use, and a cumbersome admin interface can lead to frustration and increased costs without providing a measurable return on investment. BigCommerce’s intuitive layout, with a clear focus on common tasks, is a major advantage.
2. **99.99% (+) Uptime**: This is often an underappreciated feature, unless you’re on a platform with poor performance. Consistent hosting and server performance are essential for e-commerce business owners, as unreliable servers can lead to sleepless nights. BigCommerce utilizes lightning-fast SAS 70 type II servers, ensuring high uptime. Our years of experience building BigCommerce websites have not encountered any server downtime, a stark contrast to other hosting platforms we’ve used. Strong uptime benefits you, your consumers, and your web design or marketing team.
3. **Engagement Opportunities**: Maximizing return on investment is a significant challenge for new e-commerce businesses. BigCommerce addresses this by offering robust search marketing tools and functionalities that streamline traffic acquisition, conversion, and retention. Its one-page checkout, quick load times, customer account features, email subscription, live chat integration, and abandoned cart recovery tool are instrumental in driving sales. Additionally, customer tracking, analytics, and social media integrations facilitate growth and customer acquisition.
A shopping cart that automates much of the engagement process is invaluable. Once you become proficient with the provided tools, it operates almost independently, leading to increased profitability and growth opportunities.
Explore BigCommerce today and take advantage of a free 15-day trial to experience its shopping cart firsthand. We look forward to hearing about your experience.
