Twitter has become the trailblazer in the social media landscape by becoming the first platform to permit cannabis advertising. This groundbreaking move marks a significant shift in the industry’s approach to digital marketing.
Within a company blog, Twitter has characterized its burgeoning cannabis community as “entertaining and engaging,” noting that the interest in cannabis surpasses that of other popular topics like pets, cooking, and golf. However, advertisers are subject to certain limitations under the new policy, such as restrictions on the types of products they can promote and the geographical areas they can target. The policy strictly prohibits companies from marketing to minors, and landing pages must be age-restricted.
This decision by Twitter comes on the heels of Google’s earlier announcement that it would allow the promotion of hemp-derived CBD products, signaling a broader trend of acceptance within the tech industry.
Historically, advertising platforms have steered clear of cannabis due to its federal classification as a Schedule I drug. However, with the growing public support for marijuana legalization, easing state regulations, and the burgeoning market for cannabis products, Twitter’s decision represents a positive step forward. As a premier digital marketing agency specializing in cannabis and CBD, we anticipate that other social media platforms will soon align their advertising policies with recent regulatory changes to better accommodate the evolving market.
