There is no one-size-fits-all “best” social media platform. However, the ideal platform for your business awaits—just identify it! While the abundance of options can seem daunting, today we delve into the top social media platforms for businesses in 2024, ranging from microblogging sites and vibrant discussion forums to enduring classics such as Facebook and Instagram.
1. Facebook
2. YouTube
3. Instagram
4. WhatsApp
5. LinkedIn
6. TikTok
7. WeChat
8. Reddit
9. Telegram
10. Mastodon
11. Snapchat
12. X (formerly Twitter)
13. Pinterest
14. Threads
15. Discord
16. Tumblr
17. Twitch
Discover the best social media platforms for businesses, including your own, by continuing to read. Alternatively, reach out to a strategist at WebFX by calling 888-601-5359 to discuss tailored social media strategies.
Explore the leading social media platforms for businesses and delve deeper into each platform:
PLATFORM
GLOBAL MONTHLY ACTIVE USERS (MAU)
3 billion MAU
YouTube
2.5 billion MAU
2 billion MAU
2 billion MAU
1.6 billion MAU
TikTok
1.5 billion MAU
1.3 billion MAU
1 billion MAU
Telegram
900 million MAU
Mastodon
841 million MAU
Snapchat
800 million MAU
X (formerly Twitter)
611 million MAU
522 million MAU
Threads
175 million MAU
Discord
154 million MAU
Tumblr
135 million MAU
Twitch
7.3 million monthly active streamers
Facebook, with over 3 billion monthly active users, is the world’s largest social platform and an excellent starting point for your social media marketing efforts. Its vast user base offers diverse advertising opportunities for businesses. Facebook’s algorithm favors content that encourages interaction, so tailor your strategy accordingly.
YouTube, with over 2.5 billion monthly active users, is a go-to video marketing platform. It’s a hub for educational content, product reviews, and behind-the-scenes insights, making it a powerful tool for influencer marketing and SEO.
Instagram, with 2 billion monthly active users, is a versatile platform for businesses, offering a range of content formats and integration with other Meta-owned platforms. It’s ideal for reaching diverse audiences and fostering a seamless social media strategy.
WhatsApp, with 2 billion monthly active users, is a popular messaging app that enhances customer connection and community. It streamlines communication and is used for customer service, inquiries, and troubleshooting.
LinkedIn, with over 67 million companies and organizations, is a professional networking site perfect for B2B companies. It’s ideal for establishing thought leadership, building partnerships, and reaching valuable audiences through organic and paid content.
TikTok, with over 1.5 billion monthly active users, is a short-form video-sharing platform that connects with audiences through trending content. It’s a great place for brands to engage with new audiences and promote their products.
WeChat, with approximately 1.3 billion monthly active users, is a popular social media app in China and Asia. It’s an all-in-one platform for messaging, calls, shopping, and more, making it a great alternative for brands looking to expand into these markets.
Reddit, with over 1 billion monthly active users, is an online community with niche forums and discussions. It’s ideal for engaging with specific audience segments and leveraging its presence in Google search results.
Telegram, with 900 million monthly active users, is a free messaging app with a focus on security and end-to-end encryption. It’s used for one-on-one customer support and offers chatbot and mass-messaging capabilities.
Mastodon, with 841 million monthly active users, is an open-source, microblogging platform with decentralized communities. It’s a great place for brands to engage in conversations with their audience.
Snapchat, with over 800 million monthly active users, is known for short-form, vertical video content and is ideal for connecting with teen audiences.
X (formerly Twitter), with 611 million monthly active users, is a platform for 280-character posts and multimedia content. It’s used for customer engagement, brand awareness, and customer service.
Pinterest, with 522 million monthly active users, is a platform for sharing visual content and ideas. It’s ideal for brands looking to showcase their products and engage with users seeking inspiration.
Threads, with 175 million monthly active users, is Instagram and Facebook’s answer to Twitter. It offers a 500-character limit for posts and is a great platform for connecting with your audience through conversation.
Discord, with 154 million monthly active users, is a communication platform originally designed for gamers but has expanded into other industries. It’s a great way to build relationships with your target audience.
Tumblr, with 135 million monthly active users, is a microblogging site with a loyal user base. It’s ideal for sharing a variety of content formats and engaging with your audience.
Twitch, with 7.3 million monthly active streamers, is a game-streaming platform that connects users with live streams and other viewers. It’s a niche platform but a great place to engage with your audience if they are part of the gaming community.
At WebFX, our team of social media specialists can help you leverage these platforms to grow your business. Contact us today to develop a tailored social media strategy!
