Did you realize that 79% of consumers are hesitant to make purchases from websites following a negative encounter?Ensuring a positive user experience is pivotal in maintaining visitor engagement on your digital platform. Performing a comprehensive website analysis is a highly effective method for pinpointing potential issues that may detract from user experience and impede engagement with your brand.This page will delve into:
What constitutes a website analysis?
A 5-step approach to analyzing your website
The necessity of conducting a competitor analysis
Top 3 tools for website analysis
Enhance your website traffic with our analysis tool
Continue reading to gain insights into optimizing your page performance!Website analysis encompasses evaluating a site’s performance and implementing enhancements to attract more leads and increase revenue. This process can involve examining various aspects, from search engine rankings to website loading speed.The advantages of conducting a website analysis include:
Identifying conversion rate improvement opportunities
Addressing conversion barriers, such as malfunctioning forms or links
Discovering ways to enhance search engine rankings
Unveiling competitor strategies to incorporate into your own site
Improving website architecture
Essentially, a website analysis can significantly boost your business’s:
Traffic
Conversion rate
Revenue
Without further ado, let’s delve into the process of conducting a website analysis. Here are five essential steps to follow:1. Define your analysis objectivesBefore embarking on the intricate details of website analysis, it’s crucial to establish the primary reasons for conducting it. This will serve as your starting point for identifying relevant data.Are you analyzing due to a decline in traffic, a high bounce rate, or an underperforming webpage? Pinpointing these issues will allow you to focus your analysis on the most critical areas.Refining the scope of your analysis ensures that you concentrate on data that truly matters. A broad approach may result in overwhelming amounts of data that are difficult to interpret.For instance, an analysis of your pricing page might reveal a high bounce rate or a low contact form submission rate, prompting a website analysis.Additionally, pay close attention to SEO elements, such as mobile-friendliness and page load speeds. These factors are vital for ensuring your site ranks well in search results and is easily accessible to users. This underscores the importance of website analysis in the context of SEO.You’re not limited to a single analysis. If you have multiple pricing pages, you can conduct separate analyses and compare performance to identify areas for improvement.2. Establish your desired outcomesWhen performing a website analysis, it’s essential to have a clear vision of the desired outcomes. Understanding your goals will enable you to focus on relevant data and make informed changes.A vague goal, such as “improve website performance,” is insufficient. Instead, aim for a specific objective, like “increase conversions by 10%,” which will provide you with a roadmap for enhancing your website.For example, if your goal is to improve conversions, you can focus on data that directly impacts this metric. This includes analyzing conversion rate, bounce rate, and exit rate, as well as visitor recordings to understand user behavior on conversion-focused pages.Setting clear goals will help you identify the data that matters most.3. Analyze the dataWith your objectives in mind, it’s time to dive into the data! Utilize the website analysis tools listed above to gather valuable insights into problem areas.The visitor recording feature from MarketingCloudFX is particularly helpful in gaining a deeper understanding of user behavior on your website.The data you collect and analyze will depend on your focus and objectives. If you’re aiming to improve conversions, you might examine conversion rate, bounce rate, and exit rate, as well as visitor recordings to understand user interactions on these pages.Once you’ve analyzed the data, proceed to the next step.4. Identify areas for improvementIdentifying areas for improvement is crucial for enhancing your website. After analyzing the data, you can pinpoint specific areas where enhancements can be made.For instance, if you notice that visitors start filling out a form but then abandon it, this may indicate that the form is too lengthy or that users become impatient. In such cases, shortening the form could lead to improved conversion rates.Always test your improvements before implementing them to ensure they positively impact your audience’s experience.5. Regularly review your websiteOnce you’ve mastered the art of website analysis, you may believe your work is complete. However, conducting a one-time analysis is insufficient. Regularly reviewing your website is essential to ensure the best possible experience for your audience and maintaining strong search rankings.Periodically check your website to ensure your pages deliver the best possible experience, especially for newer pages. This will help you identify any positive impacts of new approaches on your audience.While analyzing your own website is a significant task, some sources suggest including competitor analysis. Others argue that this step is unnecessary. So, should you conduct a competitor analysis?The answer is both yes and no. On one hand, you may not have the time or resources to analyze competitors. In that case, prioritize analyzing your own website.However, a competitor analysis can be incredibly valuable for identifying areas for improvement. By examining your competitors’ websites, you can gain insights into potential enhancements you may have overlooked.In summary, conduct a competitor analysis if possible, but prioritize your own website.Now that we’ve covered the process of analyzing a website, it’s essential to know the tools to use for conducting your analysis. Here are three excellent tools to help you analyze and improve your website:1. MarketingCloudFXMarketingCloudFX is a comprehensive all-in-one tool for understanding user interaction on your website.This tool offers features such as:
Lead tracking: Monitor where leads originate, the pages they visit, and other crucial information about your website.
Analytics tracking: Track your website’s performance in search engines, including keyword ranking and overall visibility.
Visitor recording: Gain insights into how users interact with your website to improve the user experience.
MarketingCloudFX provides all the data you need to analyze and enhance your website.2. Google AnalyticsIn addition to MarketingCloudFX, Google Analytics can help you capture valuable website performance data.This tool includes features like:
Audience data tracking: Gain a better understanding of your website visitors.
Channel tracking: Identify which channels and pages drive traffic to your website.
Behavior tracking: Understand user behavior on your website, including page visit duration and sudden exits.
Google Analytics is an excellent complement to MarketingCloudFX, providing a robust data set for improving your website’s performance.3. Google PageSpeed InsightsGoogle PageSpeed Insights is an essential tool for analyzing your website’s loading speed.This tool helps you:
Identify if your website loads too slowly
Spot problem areas that negatively impact loading times
Receive suggestions for improving website load time
All the tools mentioned above are valuable for website analytics, but they don’t provide a comprehensive website audit. To conduct a full audit, consider using SEO Checker.SEO Checker allows you to analyze your website’s SEO performance in detail, identifying issues, their impact, and solutions.Now that you know how to perform a website analysis, consider seeking assistance from WebFX.Our team of over 500 marketing experts can analyze your website and identify areas for improvement. We offer website UX analysis and SEO audit services to help you enhance your website’s performance and drive more revenue.Contact us online or call us at 888-601-5359 to speak with a strategist!
