Lee has successfully secured a new order for his business, leveraging Amazon Posts without any cost. Amazon Posts, or simply ‘Posts’, provide a cost-effective means for businesses to market their brand and products on Amazon. Utilizing engaging visuals, persuasive captions, and prime placement in product listings, Posts significantly enhance brand recognition, product visibility, and can even lead to increased sales.Continue reading to delve into the intricacies of Amazon Posts, addressing the following queries:
What exactly are Amazon Posts?
Who is eligible to create Amazon Posts?
Why should you consider creating Amazon Posts?
How do you go about creating Amazon Posts?
What are some examples of Amazon Posts?
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Amazon Posts are promotional cards or posts that showcase your brand and products at no cost through lifestyle imagery, descriptive text, and a direct link to the product page. These Posts are visible across the Amazon app, including your brand’s feed, related product and category feeds, and your product listings.Before creating Amazon Posts, ensure you meet the following criteria:
Member of the Amazon Brand Registry
U.S.-based Amazon seller or vendor
Owner of an Amazon Store
According to Amazon Posts guidelines, you are prohibited from creating Posts for the following product categories:
Alcoholic beverages
Tobacco products and related items
Adult products
Tattoo and body branding products
UV tanning services and equipment
Weapons
And more
Not yet a member of Amazon Brand Registry or an Amazon Store owner? Explore our guides on establishing an Amazon Store and becoming an Amazon Brand Registry member. If you require assistance, we offer specialized Brand Registry consulting services for Amazon, as well as Store launch services!
Your business can leverage Amazon Posts to enjoy a range of benefits, including:
Free promotion of products across Amazon
Assisting shoppers in discovering new products
Access to valuable data on the images and captions that generate views and clicks
Maximizing the value of social media content on Amazon
Generating demand for your products using lifestyle imagery that showcases your product in use
Building brand awareness for your brand and products
Ready to embark on the journey of creating Amazon Posts? Read on for our step-by-step guide on how to get started.In just seven steps, you can create and launch your first set of Amazon Posts. Here’s how:1. Visit posts.amazon.comUpon visiting posts.amazon.com, you will either see the Amazon Posts dashboard or the Amazon Seller Central login screen. If you encounter the login screen, proceed to enter your credentials to access the dashboard.2. Create your profileOnce you have access to the Amazon Posts dashboard, you will need to create your profile, which involves:
Verifying your brand name
Uploading your brand logo
After completing these steps, you can begin constructing your first set of Amazon Posts.3. Click “Create Post”Next, click the “Create Post” button in the upper-right corner. This will load the Amazon Posts builder, where you can create and preview your Posts.4. Upload your photoBegin by uploading a photo for your Amazon Posts — each Post will feature a single image. When selecting your image, consider the following requirements:
File format: JPG or PNG
Color format: RGB
Display aspect ratio: 1×1, 16×9, 4×3
Maximum file size: 100 MB
Resolution: 640 x 640 pixels or larger
Your image must also not contain the following:
A call-to-action (CTA), such as “Buy Now”
A brand logo or combination of logos
A collage of elements, such as highlighting multiple products
Animation
Opt for lifestyle images. Amazon suggests, for instance, using images that place your brand or product in context. A company selling sportswear, for example, might upload pictures of people exercising in the gym wearing their product.5. Add your captionNext, craft your caption — captions are limited to 2200 characters. Your Amazon Post captions must adhere to the following guidelines:
Promote a product your business owns or has authorization to resell or distribute
Use language appropriate for a general audience
Written in the primary language of the Amazon site where the Post is located, such as Spanish for Posts on amazon.es or English for Posts on www.amazon.com
Your caption should also avoid:
Direct questions to the user, such as “Are you looking for…?”
Star ratings or customer reviews
False functionality, such as a “play” button
Emotionally charged language, such as “Last chance” or “Don’t miss out”
Deal promotions
References to other brands
Requests to contact your brand via other channels, like email or social media
Like, comment, or share requests
Shipping or delivery claims
Amazon does allow some flexibility with captions. You can use emoticons, for example, and hashtags. Shorthand, like “w/” for “with,” is also permitted.However, be mindful that shorthand can confuse some shoppers.6. Enter your ASINOnce you have added your creatives, input your product ASIN, which will provide Amazon with the appropriate link for your Amazon Post. This link will direct shoppers to your product listing — if they click on your Amazon Post — so ensure your ASIN is accurate.7. Submit your Amazon PostWith your image uploaded, caption written, and ASIN provided, you can preview and submit your Post to Amazon. In the Post builder’s right-hand corner, you can view what your Post will look like on Amazon. Double-check for any errors, like typos, and then click “Submit for review.” Once Amazon approves your Posts, you can monitor their performance at posts.amazon.com.Remember that you can create an unlimited number of Posts, so make the most of this feature to build brand and product awareness, as well as drive sales.For inspiration on your first Post, check out these five Amazon Posts examples:1. Skip HopIn this example, Skip Hop uses an emoji to stand out on a product listing: 
Shoppers who open the Post learn more about the Skip Hop brand and one of its products: 
2. WACACOWith its Amazon Posts, WACACO aligns its image and caption to target its audience — campers: 
On the detail page, shoppers can see the product up close, along with its price and ratings: 
3. Best FriendsIn this Amazon Posts example, Best Friends connects with shoppers using shorthand — “puuurfect” — to convey its message: 
The company also includes valuable information on the detail page, such as the number of colors available: 
4. Cave ToolsCave Tools utilizes Posts to demonstrate its product, a grill scraper, in action: 
Like WACACO, Cave Tool’s Posts benefit from an impressive star rating and competitive price: 
5. RTICRTIC uses its lifestyle photo to highlight not one but three of its products: 
On the detailed view, RTIC uses a hashtag to emphasize its product’s value — #OverbuiltNotOverpriced: 
For further Amazon Posts inspiration, browse various product listings in the Amazon app. You’ll quickly spot “Related posts” on numerous listings, offering ample ideas for your business.Amazon Posts provide a free and impactful method for:
Enhancing brand recognition
Driving product discovery
Highlighting key product features
Generating product sales
