For businesses targeting customers within a specific geographic area, leveraging local SEO is crucial. This type of SEO is designed to increase local web traffic. One key term to understand is the local SEO 3-pack.This article delves into the fundamentals of the local SEO 3-pack and offers strategies for optimizing your business listing to achieve higher rankings. Let’s dive in!The local SEO 3-pack refers to the top three business listings that appear when searching with local keywords such as “near me” or “near [Location].” When searching for local businesses, Google presents a list of potential matches, with the first three entries being Google Business Profile listings.
Historically, this feature included five to seven business listings, showcasing a broader range of local businesses.However, Google has recently refined this feature to highlight only the top three results, focusing on the most relevant businesses to the search query. The listings may vary based on the user’s location, ensuring the businesses closest to them are featured.In addition to reducing the number of listings, Google has also modified the format. Now, when viewing the local 3-pack listing, only the business address is displayed. Unlike previous versions, no other contact information is listed.For more detailed information, users must click on the listing, which directs them to a page featuring the selected business and other local options. This means your business can still be visible, even if it’s not initially clicked on.Optimizing your listing is essential to attract more valuable leads.Want your business to appear in the 3-pack? Explore these tips for enhancing your local search rankings!1. Assess your position in the top 20Before optimizing your listing, it’s important to evaluate your current standing. Ensure your business is listed among the top 20 in your area. The top 20 list can change based on location, but the featured businesses remain consistent.Essentially, the order of businesses is determined by proximity to the user’s location. Being in the top 20 positions is a solid foundation for optimizing your listing.2. Complete your Google Business ProfileWhen users search for your local business, they seek specific information to make informed decisions. To improve your ranking in the local SEO 3-pack, ensure your business listing is comprehensive.Fill out your listing thoroughly, providing users with detailed information about your company. Include your updated address, contact details, and other relevant details. Most importantly, keep your business hours current.Accurate hours of operation, such as “opens soon,” “open,” or “closing soon,” are crucial to ensure users visit during the appropriate hours.3. Encourage reviews on your Google profileReviews are vital for local businesses as they influence consumer decisions. In fact, nearly 84% of consumers trust online reviews as much as personal recommendations. Leverage reviews to attract leads and encourage them to visit your business.Earning reviews not only increases your visibility but also makes your business more appealing. Positive reviews can lead to increased clicks on your listing and more credibility for your business.This can drive more traffic to your website and help convert leads into customers. 
4. Acquire locally relevant links and backlinks to enhance visibilityLink building is a critical aspect of SEO. As a local business, aim to earn locally relevant links.These links from other local businesses drive traffic to your website and help increase visibility. Gain local links by sponsoring community events or local organizations.Leads will discover your business, follow the link to your website, and learn more about your offerings. This boosts brand recognition and attracts more customers. Additionally, focus on building backlinks.Backlinks are the most effective for improving website rankings and organic search performance. They establish your business’s trust and authority, contributing to a robust Google listing and potential inclusion in the SEO 3-pack.Even if the local SEO 3-pack is skipped, a strong organic ranking ensures leads can still find your site.5. Strengthen your social media presenceSocial media is a powerful tool for local businesses, offering opportunities to connect with local customers. By using social media, you can build stronger relationships with your customers.Your social media presence can enhance your Google listing. Engaging with your business on social platforms can lead customers to your website, boosting traffic and improving organic and Google rankings.Social media also aids in earning more reviews, enhancing your reputation. Positive experiences lead to increased clicks on your Google listing.To drive more leads to your business, aim for a spot in the local SEO 3-pack. Consider our managed local SEO services to optimize your website for local searches. Ranking among the top three positions can lead to more valuable leads and conversions.Explore our local SEO checklist to learn more about creating a successful local SEO campaign!
