Maximize your sales potential on Amazon with our 5-minute guide to brand gating strategies. Learn how to protect your brand from unauthorized resellers and enhance your online presence.
Your brand is the cornerstone of your business, making Amazon brand gating a crucial tool. This feature ensures only authorized resellers can use your brand name, safeguarding your products from counterfeit versions. Resellers must provide proof of authorization, such as an invoice and written permission from your brand.
Discover more about Amazon brand gating, including:
What is Amazon brand gating?
How does it work on Amazon?
Why should you use Amazon brand gating?
Who is eligible for Amazon brand gating?
How to set up Amazon brand gating?
Frequently asked questions about Amazon brand gating
Amazon brand gating, also known as Amazon Brand Gating, is part of the Amazon Brand Registry program designed to prevent unauthorized resellers from selling counterfeit versions of your products. This program utilizes Amazon Standard Identification Numbers (ASINs) to identify and authenticate authorized sellers.
Resellers must prove authorization by providing a manufacturer invoice from the last 90 days and written permission from your brand. They must also pay a non-refundable fee of $1500. Once authorized, Amazon takes over, preventing unauthorized sellers from listing your products, saving you time and effort.
Benefits of Amazon brand gating include:
Automatically stop counterfeit sellers
In 2020, Amazon seized over two million counterfeit products. Brand gating helps you proactively protect your business from knock-off sellers, saving time and allowing you to focus on other sales strategies, such as SEO.
Increase your Amazon sales
Counterfeit sellers can steal legitimate sales from your brand. With brand gating, you can stop these sellers from listing your products, capturing more sales from the marketplace.
Protect your brand’s value
Counterfeit products can tarnish your brand’s reputation. Amazon brand gating ensures customers find and experience authentic products, strengthening your brand and encouraging word-of-mouth referrals.
Eligibility for Amazon brand gating requires a registered and active trademark issued by a government trademark office in one of the following countries:
United States
Brazil
Canada
Mexico
Australia
India
Japan
France
Germany
Italy
Turkey
Singapore
Spain
Netherlands
Saudi Arabia
United Kingdom
Sweden
Poland
European Union
United Arab Emirates
Join Amazon brand gating by following these steps:
1. Compile your product ASINs
Create a list of product ASINs you want to protect and forward the document to your Amazon representative.
2. Document your company’s strategy for preventing counterfeits
Provide information on your efforts to prevent counterfeit products from reaching the marketplace, such as your participation in Amazon Brand Registry, product packaging, and more.
3. Submit your application
Once you have compiled your product ASINs and documentation, submit your application for Amazon brand gating and track its status.
For more information about Amazon brand gating, visit our FAQs page. If you need assistance with the application process, WebFX can help. Contact us online or call 888-601-5359 to learn more about our Amazon services.
