Did you realize that 58% of adults prioritize checking their email upon waking up? Email marketing stands out as a potent approach for directly engaging potential customers and guiding them towards conversion. However, to embark on a comprehensive email marketing initiative, it’s crucial to begin with the fundamentals: establishing an email list.
What exactly is an email list, and why is it essential to cultivate one? Continue reading to uncover the answers to these queries!
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An email list is a compilation of email addresses gathered through various channels associated with your business, such as your website, blog, or social media campaigns. It represents individuals who have actively chosen to receive your communications via email. Your email list serves as a platform to distribute promotional and informative content to these engaged individuals.
Now that we’ve addressed the question, “What is an email list?” the next inquiry is, “Why should you build one?” There is significant value in cultivating an email list for your business, and indeed, an effective email campaign cannot be executed without one.
Here are six compelling reasons to develop an email subscription list:
1. The Ubiquity of Email Usage
One of the primary reasons for building an email list is the widespread use of email. When marketing to potential customers, selecting channels where they spend their time is essential for effective engagement. Over 4.03 billion individuals use email globally.
For comparison, Facebook boasts 2.4 billion monthly users. Clearly, email surpasses Facebook, the world’s largest social media platform, in terms of user base. With so many email users, crafting an email strategy and building an email list presents a substantial opportunity to reach a broader audience.
2. Voluntary Participation
Another significant reason to build an email subscription list is the access it provides to individuals who have actively chosen to hear from you. When constructing email lists, those who sign up do so by their own volition, indicating they are eager to receive your communications. This approach ensures a targeted audience, eliminating the need for speculative marketing or squandering your marketing budget.
3. Direct Connection to Leads
Building an email subscription list also enables a direct connection with potential customers. Email marketing is one of the few strategies where you possess insight into the interests of your leads, including their personal information (email address, name). This enables you to deliver content directly to interested prospects, with your messages landing directly in their inboxes.
There’s no need to wait for them to engage with your website or click on an ad.
4. Enhanced Personalization
One of the primary reasons to build an email list is the ability to offer a more personalized experience to your audience. With numerous companies competing for their attention, a generic message is unlikely to spark interest in your business.
Personalizing your marketing is crucial to make your audience feel valued. Email marketing makes personalization straightforward. You can segment your audience list and send them content that resonates with their interests. Adding the subscriber’s name to the subject line and email content can also capture their attention, leading to higher engagement and a deeper understanding of your products or services.
5. Engagement at Key Points in the Buyer’s Journey
One of the most significant advantages of email list building is the ability to reach leads at critical junctures in the buyer’s journey. The four stages of the buyer’s journey are as follows:
Awareness
Consideration
Purchase
Loyalty
Email marketing allows you to connect with individuals at various stages of their journey, enabling you to engage them at pivotal points of conversion. For instance, someone may add products to their cart but not complete the purchase. With an email list, you can send an abandoned cart reminder, prompting them to complete their purchase and capitalizing on the potential revenue.
By building an email list, you can reach prospects at the right moment, enhancing sales, sign-ups, and overall business growth.
6. Substantial Return on Investment (ROI)
The final reason to build email lists is the impressive return on investment (ROI) achievable through email marketing strategies. With an ROI of $44 for every $1 spent, email marketing is an attractive method for driving business revenue.
Now that you understand the importance of building email lists, it’s time to initiate the process.
Before exploring various email list-building methods, remember this crucial tip: Never purchase an email list. While buying lists may seem like a quick fix, it’s an impractical solution. Most individuals on purchased lists are uninterested in your product or service, leading to wasted marketing efforts and emails landing in spam folders or being unsubscribed.
Focus on organic list-building methods to save your business money and resources.
Here’s how to build an email list effectively:
Begin by adding an email sign-up bar to your website, either in the header or footer. Ensure the sign-up process is straightforward, typically requiring only a name and email address. You can also opt for a pop-up box that triggers when users perform specific actions, such as entering your site or attempting to close their browser.
Another strategy is to include an email sign-up option within your blog. If readers engage with your content, they may be interested in more, prompting them to sign up for your email list. Offer sign-up options in various formats, such as call-to-action links, graphics, or pop-ups within the blog post.
Once you’ve successfully built your email list, it’s essential to extract its full value.
For guidance on increasing the value of your email list in just six steps, refer to the linked article.
Email marketing is a valuable strategy for converting leads into customers. The success of your campaign hinges on a robust email subscription list.
Seeking assistance with email list building? WebFX, with a team of over 500 marketing experts, can support your email marketing endeavors.
Our expertise lies in building email lists, crafting engaging emails, and monitoring performance to enhance your campaigns. With our EmailMarketingFX software, managing your campaigns becomes seamless.
Desiring to create an email subscription list brimming with prospects interested in your business? Contact us online or call us today at 888-601-5359 to discuss our email marketing services with a strategist!
