Did you realize that 65% of small and medium-sized enterprises (SMBs) are currently employing pay-per-click (PPC) advertising strategies? These statistics underscore the importance of incorporating PPC into your digital marketing efforts.
However, if you’re contemplating using PPC, a critical decision awaits: will you manage your PPC campaigns in-house or outsource them to a specialized PPC agency? This article delves into this decision, addressing key considerations.
Discover the right PPC partner at WebFX, a PPC agency boasting over 1,100 client testimonials. Contact us online to learn about our expert PPC services, or call us at 888-601-5359 to speak with one of our PPC specialists.
PPC, or pay-per-click advertising, is an internet advertising method where advertisers pay for clicks on their ads. This approach is a potent tool for driving website traffic, re-engaging past users, and boosting sales and revenue.
PPC outsourcing involves hiring a white-label PPC provider, such as a freelancer, contractor, or agency, to manage and create campaigns on your behalf. Providers’ rates vary based on the service type, ranging from pre-built packages to customized strategies.
Now, let’s examine the advantages of outsourcing PPC services to your business:
Outsourcing to a PPC company offers the advantage of deep expertise in paid advertising. While you can gather information about PPC online, true expertise comes from years of industry experience. PPC agencies, like WebFX, have been operating for over two decades, providing a wealth of knowledge and efficiency in executing campaigns.
As Google Premier Partners, WebFX has over 28 years of experience, enabling us to tailor our strategies for optimal results. Our Google Partner status certifies our proficiency in Google Ads, the primary platform for PPC campaigns.
In addition to our Google Partner status, WebFX boasts:
– Over 300 Google Certified team members
– Over 150 Google Ads Certified team members
– Five Google Partner agency specializations
Outsourcing PPC services can also save your business money. Without expertise, in-house PPC campaigns may result in costly mistakes. A PPC agency can manage your campaign efficiently, maximizing your budget and delivering a high return on investment (ROI).
Furthermore, outsourcing PPC provides access to superior tools and resources. Advanced analysis tools, such as our MarketingCloudFX platform, help optimize campaigns for better performance.
With over 1 billion data points, MCFX empowers your sales team with insights, whether for PPC, SEO, or other digital marketing strategies. Our skilled strategists help maximize your data’s potential for positive business outcomes.
Outsourcing PPC also allows you to avoid the steep learning curve associated with running a campaign in-house. Agencies like WebFX have the experience and knowledge to produce results faster.
Your business’s primary focus is product creation and sales, not PPC. PPC agencies, however, specialize in PPC and can manage campaigns effectively, freeing up your time to focus on other business aspects.
By outsourcing PPC, you gain access to a team of PPC experts who can handle all aspects of your campaign, ensuring high-quality work and timely results.
Choosing WebFX as your PPC provider means partnering with a team of over 500 digital marketers and subject matter experts. Our diverse knowledge of digital marketing can help develop a cohesive PPC strategy that complements your overall marketing efforts.
In summary, outsourcing PPC to an agency like WebFX offers numerous benefits, including expertise, cost savings, superior tools, and efficient time management. To get started with us, call 888-601-5359 or contact us online today!
