A concise definition of remarketing involves re-engaging individuals who have previously visited your website and demonstrated interest in your offerings. This approach centers on targeting potential leads who have not yet converted on your platform. Lead conversion is a pivotal aspect of business growth, yet what occurs when you attract valuable leads that do not convert? If you’re encountering challenges with leads not converting into paying customers, we offer a tailored strategy to address this issue.
Remarketing is an effective strategy to transform website visitors into paying customers. To delve deeper into the mechanics of remarketing, continue reading!
[Video: Get Started With Google Ads Remarketing]
On this page, we will clarify the concept of remarketing and present six essential tips for crafting successful remarketing campaigns. For further insights on remarketing versus retargeting, contact us at 888-601-5359 to discuss our remarketing strategies with a strategist.
The definition of remarketing encompasses the process of targeting customers who have previously visited your site or shown interest in your products. These visitors explore your website but do not complete the conversion process. Remarketing is a digital marketing technique that allows you to re-engage these leads and convert them into sales. With remarketing, you can retarget your ads for various conversion types.
Conversion does not always equate to sales. For instance, remarketing can be employed to encourage actions such as subscribing to an email list or filling out a form for an event.
[Image: Definition of Remarketing]
Remarketing enables you to reignite your audience’s interest at any stage of the conversion funnel. You can create personalized pay-per-click (PPC) ad campaigns or emails designed to draw your audience back to your page and encourage conversion.
Curious about how remarketing operates? It is a straightforward yet effective process for deploying remarketed ads. When using remarketing, you display content based on leads’ behaviors on your site (referred to as behavioral retargeting). By promoting items that interest your audience, you enhance brand awareness, relevance, and the likelihood of engagement with your content.
Remarketing is a valuable tool in your marketing toolkit, as it converts individuals who may not have converted on their first visit. It brings people back to your business and encourages them to choose your brand over competitors.
[Image: The different kinds of Remarketing]
There are various types of remarketing you can utilize to bring customers back to your business. Let’s explore the three most prevalent options for remarketing to leads.
[Image: 6 tips for remarketing]
1. Remarketed display ads: These are the most common format for remarketing to leads. Remarketed ads display an image of the product previously viewed. Two platforms are available for using remarketed display ads: the Google Display Network and social media platforms like Facebook and Twitter, which allow you to create retargeted ads and display them in users’ newsfeeds.
2. Email remarketing: This approach involves sending emails to individuals who have engaged with your site. These campaigns target people who partially filled out a form but did not complete it, or those who abandoned their carts.
3. Video remarketing: Video remarketing involves showcasing your business’s video ads on YouTube or other Google sites. These ads can provide a more visual method to draw customers back to your site, similar to text-based remarketing, which monitors user interactions with videos.
[Image: 6 tips for remarketing]
If you’re ready to embark on remarketing for your business, here are six tips for creating effective remarketing ads that will elevate you to an expert!
1. Identify high-value pages: Recognize the pages on your website that your audience visits most frequently and are most likely to convert. Use analytics to identify these pages and place remarketing codes on them.
2. Segment your remarketed lists: Group potential remarketing leads based on their interests and buying habits to create a more personalized experience.
3. Make an irresistible offer: Offer exclusive deals or discounts to encourage leads to convert.
4. Determine the right amount of time to show your ad: Find the balance between showing your ad too frequently and not often enough by understanding your audience and their ad perception.
5. Test your ads: Conduct A/B testing to refine your ad copy and increase engagement.
6. Stop showing ads after leads convert: Avoid displaying ads to leads who have already converted, as it is inefficient and may irritate your audience.
Remarketing is a powerful online advertising strategy for driving conversions for your business. If you need assistance with your remarketing strategy, WebFX can help. With over 500 experts and a decade of experience, we can create remarketed ads that boost conversions for your business. Contact us online or call our remarketing agency at 888-601-5359 to discuss our remarketing advertising plans.
