With over 40,000 search queries processed by Google every second, and that number continually rising annually, the demand for immediate answers remains constant. However, the methods we employ to seek out these answers, as well as how Google presents them, have evolved. Notably, there’s an increasing emphasis on natural language processing (NLP) and its impact on voice search. The shift from predominantly desktop-based to mobile-driven internet searches has notably transformed how voice assistant devices are being utilized for searches.
Whether it’s Apple’s Siri, Google Home, or Amazon Echo, users are increasingly opting for hands-free search experiences. As voice search continues to grow, understanding how to optimize your website for this trend is crucial to reaching your valued customers.
Voice search technology enables users to conduct online searches through voice commands, utilizing compatible devices like smartphones and smart speakers, along with virtual assistants such as Apple’s Siri and Amazon’s Alexa. While you might think voice search isn’t relevant to your customers, consider the following industry statistics:
50% of all searches will be voice searches by 2024.
50% of people now use voice search during product research, as reported by Social Media Today.
40% of adults now use voice search daily.
By 2024, it’s projected that half of the 40,000 searches processed every second will be voice searches. Recognizing this potential, you may be wondering how voice search functions and how to optimize your website for it.
When performing a search on Google, you may notice a box appearing with your answer, which Google refers to as a featured snippet. These snippets come in various forms, such as paragraphs, lists, and data sets, and can be obtained without being the top organic search result. This area in the search results page is known as Position Zero.
In essence, voice search operates by reading the information in the featured snippet, positioned at the top. When you ask a question to your voice assistant, they use the featured snippet’s information to provide an answer. For businesses, optimizing for voice search SEO can provide immediate benefits, including improved click-through rates, increased traffic, and greater brand visibility.
It’s essential to keep in mind that these features are subject to change as Google aims to enhance the user’s search experience. Additionally, rich results, distinct from featured snippets, are becoming increasingly important for local businesses and B2C companies.
Rich results offer several key differences, including the use of structured data, which is vital for achieving rich results. Google provides a testing tool for rich results, but you’ll need an SEO tool like Ahrefs to identify featured snippet opportunities.
As always, focusing on the user is the key to ranking well in Google. If you require assistance with optimizing your website for voice search, consider our featured snippet creation and optimization services. Our team can help you secure featured snippets, achieve Position Zero, and expand your reach through voice search. Contact us at 888-601-5359 or online for more information!
