Crafting captivating content is a labor of passion. You invest time in researching content ideas, tailoring to your target audience, and assembling your content. However, do not sabotage your efforts by using a generic “click here” as your call to action (CTA) before publishing.
There are numerous effective strategies to motivate readers to take action without resorting to clichéd phrasing. This article will outline alternative CTAs to “click here” that can inspire readers to delve deeper into your business and make a purchase.
Let’s explore these options below!
Seeking to enhance your conversion rates through CTAs? Contact us at 888-601-5359 to speak with a strategist about our conversion rate optimization services today!
Who doesn’t appreciate receiving something for free? A CTA like “try it for free” is a powerful tool to attract new customers to your business. The word “try” also mitigates contractual obligations, making customers more comfortable in providing their email addresses for a complimentary consultation, ebook, or other related service.
When employing this CTA, ensure you:
– Clearly outline the conditions of the free items and relevant cancellation policies
– Encourage customers to opt into email marketing — even if they cancel a subscription, you can still entice your email list with future deals
– Specify a time period
Customers may feel intrigued after reviewing your website and products, but they might need a nudge. Including words like “now” or “today” in your CTA prompts immediate action from customers.
For instance, Black Friday deals are a prime example of this CTA in action. In 2023, Americans spent approximately $9.8 billion on pre-holiday deals, thanks to CTAs like these, along with other marketing strategies.
Many customers desire to try a product or service before making a purchase. A CTA such as “sign up for a free demo” provides them with the necessary information to justify the purchase.
This CTA also aids in building brand credibility, as 81% of consumers need to trust a brand before making a purchase, which is crucial for continued sales.
Customers who add items to their cart but hesitate to complete their order may require additional details from the brand. A CTA like “contact us for more information” encourages them to get in touch, allowing you to provide the necessary details to finalize the deal.
Incorporating phrases such as “limited stock” or “only X items left” into your CTA effectively creates urgency. Technology giant Apple masterfully utilizes this tactic when launching a new iPhone, motivating loyal users to join the preorder list to avoid waiting.
Simple CTAs like “learn more” can be surprisingly effective. For companies with a multi-stage lead funnel, these CTAs help guide potential customers to the final point of conversion.
These CTAs also enable more opportunities for internal linking, helping your website rank higher on Google.
Customers are enticed by good deals, so CTAs specifying a discount are likely to prompt more conversions. According to Forbes, Millennials are particularly drawn to favorable discounts and may switch to another brand if offered at least a 30% discount.
Finally, try CTAs that encourage more signups. This specific instruction informs people of what they can expect when they click on the link. You can also entice them by highlighting the benefits of signing up for a newsletter, rewards program, or other service.
A well-crafted CTA is a potent way to convert warm leads into sales, but it’s just one aspect of your content marketing strategy. Partnering with a professional can make it easier.
WebFX is a leading digital marketing company with a team of 500+ talented professionals specializing in these services and more. Whether you’re an established brand or a startup, you can develop a content marketing strategy that engages your audience and drives immediate action.
Ready to get started? Contact us today for a free proposal and accelerate your business growth!
