To comprehend the significance of video marketing and its unparalleled effectiveness, envision having a time machine. The rationale? By examining one of the earliest communication theories, we can delve into the ways individuals consume media more profoundly.The renowned communication theorist Marshall McLuhan once famously declared, “The medium is the message.” This theory elucidates that the manner in which content is presented plays a crucial role in shaping our understanding and perception of it. In essence, a love note conveyed through a text message carries a vastly different impact compared to the same note painted on a canvas.In the realm of marketing videos, a concise clip showcasing a new product and its details is likely to resonate more effectively with audiences than a blog post detailing these details in text. Video marketing statistics reinforce McLuhan’s theory and its applicability to contemporary video marketing strategies.According to a Wyzowl study, nearly 70% of respondents expressed a preference for learning about products or services through short videos, with text-based articles and infographics trailing at 18% and 4% respectively. Furthermore, Wyzowl data reveals that daily video consumption has surged from an average of 1.5 hours in 2018 to 2.5 hours in 2022.When given the choice, individuals opt for video. For further insights into why video marketing is so potent, continue reading for an array of compelling reasons and statistics. Video marketing is highly effective due to its accessibility, engagement, and alignment with users’ desires for discovering, learning, and shopping.1. The Growing Demand for VideosThe viewership of marketing videos has surged exponentially over the past decade. On YouTube, users consume one billion hours of video daily. Additionally, nine out of ten video viewers express a desire to see more videos from businesses. Experts predict that over 80% of web traffic will be video-based by 2022, indicating a surge in video consumption at an unprecedented rate. If your business overlooks the significance of video marketing, it risks missing out on remarkable marketing opportunities. To capitalize on this trend, consider experimenting with various video types to gauge your audience’s preferences and expectations.
Offer a behind-the-scenes glimpse with behind-the-scenes videos
Highlight your products with demo videos
Demonstrate your industry expertise through educational or how-to videos
2. Engaging on Social MediaSproutSocial reports that 50% of users prefer engaging with videos on various social media platforms. On Facebook alone, over 1.25 billion people utilize its Watch video feature monthly. Twitter users also favor video content, with engagement rates 10 times higher for video Tweets compared to text-only Tweets. Utilizing video in social media advertising can also significantly reduce the cost-per-engagement. Therefore, incorporating video marketing into your social media strategy is a no-brainer.Video marketing tip: Optimize videos for each social media platformTailoring your videos to each platform is essential, as one video may not perform equally well across multiple platforms. Here’s how to adjust:
Adjust orientations: Opt for vertical or horizontal videos based on the platform you’re posting to.
Monitor video length: A lengthy tutorial might be ideal for YouTube, but a concise overview may fare better on Facebook.
3. Videos in the Purchase Decision ProcessGoogle reports that over 55% of consumers watch videos while shopping. Wyzowl indicates that 84% of individuals have purchased a product or service due to marketing videos, and 96% have sought out explainer videos to learn about different products and services. Video marketing has proven to drive conversions, with 84% of surveyed marketers reporting generating leads through video marketing. The importance of video to consumers is expected to grow in the coming years, as it aids customers in making informed purchasing decisions.Video marketing tip: Present your products or services in actionAs online shoppers cannot physically see or test your products, video marketing allows you to provide this experience. Here’s how to showcase your offerings effectively:
Prove your products’ effectiveness: Capture your products in use by your team or customers in a natural setting.
Offer a behind-the-scenes look: Capture footage of your team while working.
Understanding the importance of video marketing is essential. But what trends will define the video landscape in 2024 and beyond? For a comprehensive analysis of current video trends, explore our blog post (and video) on the subject.1. Mobile VideoMobile devices are always within reach for the next Instagram-worthy moment. But we also enjoy watching videos on our phones. In fact, we’re 1.5 times more likely to view videos on our phones. When planning your mobile marketing videos, consider that users will likely be watching on a small screen, which means you should:
Keep video graphics simple for less clutter
Use minimal text for easy reading
Make videos easily shareable
Consider vertical or square video depending on the platform
Add captions for users who watch without audio
2. DIY VideosProducing a high-quality video doesn’t require a film crew; a great idea and a phone with video recording capabilities are all you need, along with some good lighting. Phone cameras have advanced significantly, allowing some filmmakers to shoot music videos and other professional projects with them. The content in your video matters more than its production, so focus on crafting a compelling message. When creating a DIY video:
Outline your goals to ensure all content aligns with your business objectives
Create a script or outline of your video’s content
Keep the phone close to your video talent for clearer audio
Shoot in a quiet setting
Leverage natural lighting
For those interested in video editing but need assistance getting started, contact our team! We possess the expertise to create captivating videos that deliver results for our clients.
