When Kimball requires a new sink faucet for his bathroom, he turns to the internet to explore available options. Upon conducting a Google search, an advertisement for a sink faucet promptly appears at the top of the search results. Recognizing that it meets his requirements, Kimball clicks on the ad.
This scenario exemplifies how a well-placed paid ad at the forefront of search results can yield a fresh lead and potentially a conversion. This is just one illustration of how pay-per-click (PPC) advertising can significantly enhance online marketing efforts. But why opt for PPC?
Why not rely solely on other marketing methods and omit paid ads? While alternative strategies could be attempted, it is not advisable. PPC is one of the most potent marketing tactics available. Discover a comprehensive explanation of PPC and its advantages in the following sections.
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Let’s begin our PPC explanation by defining what PPC marketing is and how it operates. PPC is a digital marketing approach that involves showcasing paid ads at the top of Google’s search results.
These ads resemble organic search results, except for the “Ad” label in the upper corner. [Image: my local contractor roofing ppc ad](https://www.webfx.com/wp-content/uploads/2021/10/my-local-contractor-roofing-ppc-ad.png)
To initiate a PPC campaign, you’ll need to create an account on Google Ads. Once established, you can begin compiling a list of targeted keywords.
Select keywords that are highly pertinent to your product or service. You can then place bids on these keywords and inform Google of your ad spending limits. When a user searches for a keyword, Google displays ads from bidders based on two factors:
Bid amount
Quality Score (Google’s evaluation of an ad’s overall quality)
With effective bid management and well-crafted ads, your advertisements can appear at the top of relevant search results. Furthermore, you pay only when users click on your ads!
PPC is crucial because it allows for real-time management of ad spending, targeting, and copy. This real-time control enables businesses to optimize ad performance and improve returns.
While you now understand what PPC is, the question persists: why choose PPC?
There are several advantages to utilizing PPC.
Here are six significant benefits of PPC that make it a worthwhile investment of time and resources:
1. Wide Audience Reach
One of PPC’s primary benefits is its ability to reach a vast audience. With 93% of all online experiences starting with a search engine, typically Google, having your ads at the top of search results can be highly beneficial for your marketing efforts.
Given that nearly everyone in your target audience is likely to use Google daily, PPC is the perfect method to connect with them.
2. Cost-Effective Marketing
PPC is an excellent strategy due to its cost-effectiveness when executed properly. These ads are cost-effective because you have complete control over your budget. You can choose bids that align with your financial capacity and run as many ads as you desire.
Additionally, you are not required to set a specific budget amount, but the amount you do set will influence the success of your campaign. The fact that you pay only when users click on your ads also contributes to its cost-effectiveness, as you are targeting those most interested in your business, provided you are using the right keywords.
3. Targeted Audience Reach
PPC not only reaches a wide audience but also ensures you are reaching the right audience. After all, you don’t want to target everyone with your ads. PPC enables you to exclusively target a specific group of individuals, enhancing your marketing efforts and driving revenue significantly.
Google Ads provides a range of specialized targeting features that allow you to target users based on demographics, geographic location, or previous site visits. Ultimately, PPC helps you market to those most likely to convert.
4. Quick Results
One of the most significant benefits of PPC is its ability to deliver results swiftly. Unlike other marketing strategies that require time to see results, PPC can start generating outcomes immediately upon campaign launch.
The same day you launch an ad, it could appear at the top of search results. A well-constructed PPC campaign can produce results quickly, depending on its effectiveness.
5. Measurable Results
Google Ads offers various useful features, but one of the most advantageous is the ability to track ad performance metrics. As you run your ads, Google will provide insights into which ads are driving results and which are not. You can view metrics such as click-through rate (CTR) and conversion rate to determine the most effective ads.
Understanding these results not only keeps you informed about the outcomes you are driving but also helps you optimize your campaigns to improve those results.
6. Easy Testing and Modification
A final reason PPC is such a valuable marketing strategy is its ease of testing and modification. This capability is largely due to its fast results and measurable metrics, working together. Within Google Ads, you can easily test and adjust your ads.
You can launch a campaign to assess its performance and gather results. If it doesn’t perform well, you can halt it immediately. You can also pause or update underperforming ads swiftly and effortlessly.
Now that you have completed our PPC explanation, you are ready to launch your own campaign. At WebFX, we have over 1,100 testimonials from satisfied clients who have experienced our results-driven approach. We are among the world’s top PPC companies and the premier Fort Myers PPC agency.
Our PPC services will help you leverage all the benefits listed above. We can assist you with keyword research, bid setting, ad creation, and much more!
With offices worldwide, we offer services such as London PPC solutions, as well as PPC services in Harrisburg, Fort Myers, Ann Arbor, New York City, and many other locations!
Get started with us by calling 888-601-5359 or contacting us online today!
