For the past five years, amidst the e-commerce boom, BigCommerce has been perceived by many as an underdog. However, Coalition Technologies has consistently endorsed the platform for aspiring online merchants, with our President, Jordan Brannon, elucidating the reasons below.
[Video: Why We Love BigCommerce]
Despite not boasting the same market capitalization as Shopify or being the target of major buyouts like Magento, BigCommerce remains a compelling option for e-commerce businesses.
Several critical advantages of BigCommerce merit closer examination, particularly for those seeking an alternative to Magento 1, Volusion, or other enterprise e-commerce solutions.
Here’s a concise rundown of the features that make BigCommerce a standout choice:
Firstly, BigCommerce is a top-tier e-commerce SaaS (Software as a Service) platform, offering an excellent value proposition. SaaS ensures scalability, regular updates, security, and affordability, making it a preferred choice in our platform assessments year after year.
BigCommerce often comes at a lower cost, yet it offers more features and superior support compared to many more expensive alternatives.
Secondly, BigCommerce is exceptionally user-friendly. Merchant feedback and our own evaluations consistently rank it as more intuitive than its competitors. Its admin interface is clearly marked and complemented by tooltips, online tutorials, and round-the-clock support.
While it may not outperform Shopify in ease of use, certain feature trade-offs might explain the discrepancy.
Lastly, BigCommerce triumphs due to its commitment to ‘open SaaS,’ which provides a robust suite of SaaS functionalities while maintaining a high degree of flexibility that the core platform might not anticipate.
Examples of open SaaS in action include BigCommerce’s support for intricate product catalogs, a higher number of product options, custom product fields, advanced pricing and discounting rules, and an extensive API support network.
For a more in-depth evaluation of BigCommerce tailored to your current or potential e-commerce store, please contact us via the provided link or phone number.
