Amazon, once a pioneering online bookstore, has ascended to a preeminent position within the global retail landscape. With transformative drop shipping solutions, the acquisition of Whole Foods Market, and recent ventures into conversational AI and physical retail spaces, the company’s presence is pervasive. In the U.S., Amazon’s share of e-commerce traffic reached approximately 44% in 2017, a figure poised to grow. For those seeking to market their products online, selling through Amazon is becoming an indispensable strategy.
The platform is home to millions of sellers, each focusing on niche e-commerce sectors ranging from health and beauty to electronics, home goods, and apparel. Amidst this crowded marketplace, standing out and capturing customer attention is a challenge. However, by employing forward-thinking SEO and optimization tactics tailored to Amazon’s search algorithm, sellers can gain a competitive advantage. Let’s explore some SEO strategies for Amazon products and storefronts, along with other critical considerations.
Amazon has ventured into the internet search domain with its A9 search engine, which also features Google AdWords ads, with profits shared between the two companies.
A9’s emphasis on product research and advertising has solidified its status as a primary product search engine for e-commerce sites, including Amazon. Their latest innovation, visual search, enables mobile users to search for items through images and identifies similar products within the Amazon Marketplace.
Given Amazon’s growing influence in product search and development, incorporating SEO for Amazon products into your own marketplace is becoming increasingly significant.
As the largest e-commerce site today, Amazon serves as an ideal platform for product research. With countless sellers vying for attention daily, leveraging Amazon to gauge customer demands is a strategic approach for any online retailer. Tools like Jungle Scout can streamline product research by automating tasks such as price and weight checks. Yet, to maximize the benefits of the Amazon Marketplace, it’s crucial to engage deeply with customer reviews and product descriptions, learning from successful sellers and addressing customer concerns to craft a winning Amazon SEO strategy.
SEO strategies for Amazon products and listings share similarities with traditional website search engine optimization. Here are key factors to consider when crafting an Amazon listing to ensure it is both user-friendly and optimized for Amazon’s search engine.
Customer service is paramount on Amazon, as a customer’s experience is publicly shared through reviews. Engaging with customers throughout their purchase journey is essential to leave a positive lasting impression and encourage favorable reviews.
Although reviews may not seem directly tied to SEO, they are foundational to building a thriving Amazon store. Buyers trust the opinions of others, and positive reviews can instill trust in you.
Improving Amazon listing rankings involves various tactics, some of which can be implemented at the outset of your store and others that require time and relationship building with Amazon customers. Amazon product listing SEO is divided into several components:
While your company’s website and e-commerce channel should complement, not overshadow, Amazon Marketplace listings, it’s important to recognize the added value of marketplaces like Amazon and Walmart as additional online sales channels. Understanding the nuances of Amazon product and listing SEO is vital to capitalizing on every selling opportunity available.
