Discover that a staggering 46% of clicks on Google search results are directed towards the top three pay-per-click (PPC) ads. This highlights the necessity for businesses to incorporate a robust PPC campaign alongside organic search rankings. The cornerstone of a successful PPC campaign lies in meticulous keyword research. Identifying the right keywords is crucial, and here are eight essential tips to enhance your PPC keyword research strategy.
Continue reading to uncover these insights, and then consider partnering with WebFX’s team of over 500 experts for our comprehensive PPC services. Simply dial 888-601-5359 or get in touch with us online to embark on your journey today!
Understanding the need for PPC keywords is straightforward, but pinpointing the most effective ones can be challenging. Here are eight expert tips to help you identify the best PPC keywords for your advertising efforts.
1. Target Long-Tail Keywords
Focusing on long-tail keywords, which are typically longer and more specific, is advantageous. They are more aligned with user intent, driving highly relevant traffic, and often face less competition compared to shorter keywords. For instance, targeting “blue rocker recliner chair” instead of just “chair” narrows down the audience to a highly targeted group.
2. Incorporate Branded Keywords
Targeting branded keywords, including your brand and competitors’ names, ensures that you capture traffic searching specifically for your products. For example, a company like Lay-Z-Boy should bid on keywords such as “lay-z-boy recliner” to secure traffic from users seeking their products.
3. Utilize Competitors’ Keywords
While copying competitors’ strategies is not advisable, leveraging their successful keywords can be beneficial. Tools like SpyFu can help identify your competitors’ keywords, allowing you to craft content that outperforms theirs.
4. Optimize for Voice Search
With the rise of voice search, consider targeting full-sentence keywords that align with users’ spoken queries, such as “Where can I find a local emergency plumber?”
5. Balance Competition and Search Volume
Striking a balance between low competition and high search volume is essential. Longer keywords often offer less competition but lower traffic volume, so finding the right equilibrium is key.
6. Include Variations and Synonyms
Expand your keyword list by incorporating variations and synonyms of your existing keywords, reaching a wider audience.
7. Create Intent-Driven Ad Groups
Organize your keywords into ad groups based on search intent, ensuring your ads are targeted and relevant.
8. Utilize Negative Keywords
Negative keywords help exclude irrelevant traffic by preventing your ads from appearing for certain search terms.
Ready to optimize your PPC keyword research? WebFX, a top-tier tech-enabled PPC agency, can assist you in achieving your advertising goals. From keyword discovery to landing page creation, our team of experts is committed to driving results for your business. Contact us at 888-601-5359 or online to get started!
