Understanding the importance of an engaging and functional website, 59% of users prefer aesthetically pleasing and well-designed sites over basic ones. Your website’s visual appeal and functionality play a crucial role in user engagement and brand discovery. If your site feels outdated or non-functional, it’s time to consider a redesign. To assist with this process, we’ve compiled a comprehensive website redesign checklist, detailing the steps to take before, during, and after the redesign, as well as incorporating SEO strategies.
Our checklist includes:
– Pre-redesign preparation
– Website redesign checklist
– Post-redesign SEO checklist
– FAQs about website redesign
Continue reading to learn more about SEO-friendly website redesigns and subscribe to our newsletter for the latest marketing insights!
Before embarking on your SEO-friendly website redesign, it’s essential to prepare your site. Here are the key steps:
1. Export Google Analytics landing page data for reference.
2. Create a redirect map for current pages to avoid 404 errors.
3. Develop a keyword map to ensure page-specific keyword targeting.
4. Conduct a technical SEO audit to avoid carrying over errors.
Our 2024 website redesign checklist delves into identifying issues with your current site, generating solutions, and prioritizing changes. Establishing clear goals, brand elements, and non-negotiable features will guide the redesign process. Determine whether you’ll DIY or hire a professional agency, and ensure your site layout is SEO-friendly.
User testing post-launch helps refine your design, while the post-redesign SEO checklist focuses on optimizing title tags, meta descriptions, headings, and technical SEO components like robots.txt and XML sitemaps. Ensure off-page SEO factors, particularly backlinks, are maintained or redirected appropriately.
For those with questions about the website redesign process, we provide answers to common queries. An SEO-focused website redesign is crucial, as it minimizes the risk of losing keyword rankings, traffic, and sales. It also enhances user experience, content engagement, mobile-friendliness, security, and search performance.
Identifying signs your website needs a redesign, such as outdated design, lack of mobile-friendliness, or insufficient revenue generation, can help you determine the need for a refresh. By following our comprehensive checklist, you can create a website that improves user experience and drives results.
If you’re overwhelmed by the redesign process, our team at WebFX can assist. With a 93% client satisfaction rate, we offer professional website redesign and SEO services to ensure your site not only looks great but also ranks well. Explore our portfolio and contact us for a consultation today!
